The Lead Innovation Summit

Bridging the Gap Between AI and Retailers

AI and retailers

The intersection of AI and retailers comes into focus In the latest episode of Retail Refined. Host Melissa Gonzalez sits down with Purva Gupta, Co-Founder and CEO of Lily AI. Their conversation centers on how Lily AI bridges the gap between ‘merchant speak’ and ‘consumer speak’ regarding AI and retailers. Gupta explains how Lily…

Read More

Latest

Articles
Prioritizing Customers Needs Enhances Every Shopper’s Buying Experience

Every retailer strategizes in prioritizing customers needs differently, but it remains a focal point. As digital retail often overshadows brick-and-mortar stores, Saatva, the luxury mattress, bedding, and furniture brand, proves that the tangible retail experience still holds significant value. The key lies in harmonizing online and physical retail platforms, optimizing customer experience, and tailoring…

Read More
Articles
Retailers Are Moving More Towards a ‘Digital-First’ Strategy. It’s Greatly Improving D2C Numbers

Brick-and-mortar stores and e-commerce platforms are rapidly blending, adopting a digital-first strategy is crucial for retail giants. Straddling the evolving terrains of customer preferences and technological advancements, companies are faced with a monumental task of transforming their operations end-to-end, effectively marrying their wholesale brands with a direct-to-consumer operational model.  Amid this challenge and opportunity, businesses…

Read More

Latest

authenticity for success
Tara Salvietti: Organization and Authenticity for Success
December 29, 2024

Tara Salvietti, Senior Manager on the Marketing Partnerships Activation Team at Extreme Networks, reveals her superpowers of exceptional organization and building authentic connections. Her unique organization method, such as CC-ing herself on emails as task reminders, ensures composure in complex situations. Tara emphasizes the importance of treating everyone with respect and forging genuine relationships across…

Read More
embracing growth
Jonathan Hooper: Embracing Growth with the Sponge Mindset
December 29, 2024

Jonathan Hooper, Director of Americas Distribution at Extreme Networks, shares his insights on achieving enduring career success through continuous improvement. Advocating for the “Sponge Mindset,” he highlights the importance of being coachable, setting goals, staying curious, and actively building a network. Drawing inspiration from James Clear’s “Atomic Habits,” Hooper emphasizes the power of small changes…

Read More
professional growth
Benj Nopper: Professional Growth and Authenticity at Extreme
December 29, 2024

Benj Nopper, SLED Account Manager at Extreme, shares his career journey, emphasizing authenticity, mentorship, and personal development as keys to success. Drawing from lessons in “The Go-Giver,” he highlights the importance of honesty and vulnerability in building trust with customers and colleagues. Nopper credits mentorship from Baylor University and Extreme colleagues as transformative, advocating for…

Read More
intellectual property
Cherise Cross: Balancing Intellectual Property and Community at Extreme Networks
December 28, 2024

Cherise Cross, Intellectual Property Paralegal at Extreme Networks, plays a pivotal role in managing intellectual property rights while supporting the legal team with precision and care. She thrives in the company’s close-knit, inclusive culture, finding meaningful connections through the Asian Pacific Islander (API) group that celebrates shared heritage and cultural interests. Outside of work, Cherise…

Read More