A Hard Landing Looms for Delta and Business Travel During Pandemic: Business Casual

In December 2019, sweeping all 11 categories, corporate travel professionals in the annual Business Travel News Airline Survey named Delta Air Lines the #1 airline for the ninth consecutive year—the only airline to have earned the top spot for business travel nine years in a row. But in a pandemic-stricken world, numerous industries are declining in the jet stream left by the coronavirus, including the aviation industry, forcing airlines globally to park planes, cut costs and raise capital to stem losses.

Powered by RedCircle

 

In what some analysts call the worst season in aviation industry, Delta posted a $2.8 billion adjusted net loss, or $4.43 per share, for the second quarter as passenger revenue plummeted 94%. And with the majority of companies whose workers travel via air for business reasons not willing to jeopardize the safety of their employees until a COVID-19 vaccine is developed, leading to a possible 12- to 18-month lag in business travel demand, Delta is projecting a poor-performing third quarter, expecting both revenue and flight capacity to be at only 20% to 25% of what it was at the same time last year.

As Delta hemorrhages $27 million each day, Daniel Litwin and Tyler Kern, the Business Casual crew, discuss how the pandemic is grounding airlines around the world, and with a financial outlook that indicates the industry will most likely not return to a pre-COVID scale, address the impacts to Delta, the airline sector and business travel jetting forward.

Every week, Business Casual brings topics to the forefront that affect travelers and workers in the aviation sector as well as other B2B industries. Tune in each Wednesday and Friday to stay abreast of the trends and news shaping our country and skies today.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

CSR with Kelem Butts
Leading the Change in Corporate Social Responsibility with Kelem Butts: Tackling Health & Educational Challenges in a Disrupted World
November 19, 2024

In an era where corporate social responsibility (CSR) strategies are rapidly evolving, adapting to new challenges is paramount. As digital transformation accelerates societal shifts, organizations like United Way of Metropolitan Dallas are at the forefront of addressing critical issues, from education to economic mobility. This episode of DisruptED dives into the dynamic world of…

Read More
CSR with Kelem Butts
Rewirement in a DisruptED World of Corporate Social Responsibility with Kelem Butts, Vice President of CSR Strategy, United Way of Metropolitan Dallas
November 19, 2024

Corporate social responsibility (CSR) has undergone a dramatic shift in the last decade, driven by the need to address inequities in education, workforce development, and social impact giving. Companies that prioritize social responsibility can gain the trust and loyalty of their customers, establishing themselves as impactful contributors to society. As companies reimagine their approach…

Read More
Cheerleading official Olympic sport
Disrupting the Sport of Cheerleading: Establishing Cheerleading as an Official Olympic Sport in 2021 (Episode Two)
November 18, 2024

Cheerleading has evolved into a sophisticated, global sport, recognized for its athleticism, artistry, and ability to inspire confidence among youth. In 2021, cheerleading was recognized as an official Olympic sport, underscoring its significance on the international stage. This transformation reflects the efforts of innovators like Jeff Webb, whose leadership and vision turned cheerleading into…

Read More
Cheerleading
Disrupting the Sport of Cheerleading: Creating a Juggernaut Business and Brand (Episode One)
November 18, 2024

Cheerleading has leapt from the sidelines to center stage, thanks to its transformation into a global athletic powerhouse. With its recent recognition as an Olympic sport, the evolution of cheerleading from school spirit activities to a multi-billion-dollar industry is monumental. Central to this transformation is Jeff Webb, whose groundbreaking vision reshaped the sport and…

Read More