UGC for B2B
Most B2B marketers already know user-generated content (UGC) has power. But too many still get in their own way — clinging to polished video shoots, siloed workflows, or the excuse that their brand “isn’t sexy.” In the latest episode of UGC for B2B, host Daniel Litwin sits down with Chynna Morgan, CEO & Founder…
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Business Services
How Verizon Business Utilizes UGC for Sales Enablement
In this episode of UGC for B2B, host David Dabney welcomes Cesar Teran, Verizon’s Sales Enablement Lead for Channel, to explore how user-generated content (UGC) is transforming training and team engagement at Verizon Business. Cesar shares the journey of introducing UGC into Verizon’s training initiatives, emphasizing the importance of authenticity, collaboration, and celebrating contributions….
Business Services
Get on the UGC Train or Get Left Behind
In this episode, Daniel Litwin and Emily King break down why user-generated content (UGC) is no longer just a B2C play—it’s quickly becoming a must-have in B2B. “We’re already here,” says Litwin. “This isn’t the testing phase anymore. B2B brands need to stop experimenting and start executing.” The conversation highlights how many B2B companies already…
Episodes UGC for B2B - Season 1
Lessons from Gen Z: Why Marketers Need to Adapt to Current Digital Trends
On this episode of UGC for B2B, hosts Hunter Lopatin and Jamison Wheeler take over for a special Gen Z edition, breaking down why big brands struggle to embrace user-generated content (UGC) and how the next generation is reshaping the marketing landscape. As a former NCAA athlete and current B2B marketing professional, Jamison shares firsthand…
Business Services
From Control to Community: Why Big Brands Struggle with UGC
In this episode of UGC for B2B, host Alice Iversen sits down with Bridget Benedetti, a former MarketScale client turned Digital Media Strategist, to discuss the massive shift from traditional marketing to an authentic, user-generated approach. Bridget shares her firsthand experience of watching MarketScale evolve from a content provider into a full-fledged UGC-driven powerhouse—one…
Episodes UGC for B2B - Season 1
UGC & Sales: The Power of Authenticity
In the latest episode of UGC for B2B, host Nicole Schram sits down with Ray Novak, Senior Sales Manager at Icom Radio, to explore how user-generated content (UGC) has revolutionized Icom’s marketing strategy. With a legacy of content creation dating back to 2001, Ray has been ahead of the curve—leveraging UGC before it became…
Episodes UGC for B2B - Season 1
What Super Bowl 59 Taught Us About UGC
In this episode of UGC for B2B, host Logan King sits down with Game Changers podcast host Katie Steinberg, who attended Super Bowl 59 and witnessed firsthand how User-Generated Content (UGC) is transforming the fan experience. Katie shares her experience in New Orleans, describing the electric atmosphere, the immersive fan activations, and the way content…
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Why Connectivity Has Become the Cornerstone of Modern Industrial Automation
Industrial automation is in the middle of a profound shift, as manufacturers push beyond basic control toward fully connected, data-driven operations that bridge the plant floor and the enterprise. What began years ago as early experiments in digital transformation—simply getting PLC data into IT systems—has now accelerated into a critical business imperative fueled by…
Europe’s Fiber Future: Trends, Standards, and Market Shifts
In this episode of Wavelengths, the Amphenol Broadband Solutions podcast, host Daniel Litwin connects with Carsten Engelke, Director of Technology at ANGA, to deliver a comprehensive primer on the European fiber market as it undergoes a major transformation ahead of ANGA COM 2026. As Europe accelerates its fiber-first strategies, operators, vendors, and policymakers…
From Amazon Leader to Franchise Owner: Ramiah Martin on Leadership, Purpose, and Legacy
Many professionals reach a moment when the title, the salary, and the climb aren’t enough anymore. They start looking for work that feels meaningful — work that reflects who they are and what they want their lives to stand for. And with millions of Americans stepping out to build businesses of their own in…
Busting Imposter Syndrome Through Presence, Community, and the Power of Delegation
Many of us know the feeling: you rack up accomplishments, hit the milestones you once dreamed of, and still there’s a quiet voice asking, “Am I really good enough?” Imposter syndrome has a way of showing up even in our strongest moments, often right when we’re stepping into new opportunities or chapters of growth. And…
Latest Episodes UGC for B2B - Season 1
Business Services
How Verizon Business Utilizes UGC for Sales Enablement
In this episode of UGC for B2B, host David Dabney welcomes Cesar Teran, Verizon’s Sales Enablement Lead for Channel, to explore how user-generated content (UGC) is transforming training and team engagement at Verizon Business. Cesar shares the journey of introducing UGC into Verizon’s training initiatives, emphasizing the importance of authenticity, collaboration, and celebrating contributions….
Get on the UGC Train or Get Left Behind
In this episode, Daniel Litwin and Emily King break down why user-generated content (UGC) is no longer just a B2C play—it’s quickly becoming a must-have in B2B. “We’re already here,” says Litwin. “This isn’t the testing phase anymore. B2B brands need to stop experimenting and start executing.” The conversation highlights how many B2B companies already…
Lessons from Gen Z: Why Marketers Need to Adapt to Current Digital Trends
On this episode of UGC for B2B, hosts Hunter Lopatin and Jamison Wheeler take over for a special Gen Z edition, breaking down why big brands struggle to embrace user-generated content (UGC) and how the next generation is reshaping the marketing landscape. As a former NCAA athlete and current B2B marketing professional, Jamison shares firsthand…
From Control to Community: Why Big Brands Struggle with UGC
In this episode of UGC for B2B, host Alice Iversen sits down with Bridget Benedetti, a former MarketScale client turned Digital Media Strategist, to discuss the massive shift from traditional marketing to an authentic, user-generated approach. Bridget shares her firsthand experience of watching MarketScale evolve from a content provider into a full-fledged UGC-driven powerhouse—one…
Episodes UGC for B2B - Season 1
UGC & Sales: The Power of Authenticity
In the latest episode of UGC for B2B, host Nicole Schram sits down with Ray Novak, Senior Sales Manager at Icom Radio, to explore how user-generated content (UGC) has revolutionized Icom’s marketing strategy. With a legacy of content creation dating back to 2001, Ray has been ahead of the curve—leveraging UGC before it became…
What Super Bowl 59 Taught Us About UGC
In this episode of UGC for B2B, host Logan King sits down with Game Changers podcast host Katie Steinberg, who attended Super Bowl 59 and witnessed firsthand how User-Generated Content (UGC) is transforming the fan experience. Katie shares her experience in New Orleans, describing the electric atmosphere, the immersive fan activations, and the way content…
Experts Are All Around You
In the latest episode of “UGC for B2B: Experts are All Around You,” hosts Geoffrey Short and Gordie Tamayo delve into the evolving landscape of user-generated content (UGC) in the B2B sector. The episode, aired on February 6, 2025, focuses on the shift from traditional content formats like PDFs and blogs to dynamic videos…
A Close Look: How User Generated Content Works for Design Conveyor Systems
Design Conveyor Systems (DCS) is testament to the power of community-generated content. Over the past four years, DCS has skillfully transitioned from an agency-style campaign to incorporating its own employees in video content. The objective? To provide viewers an intimate look at each department, employee roles, and the overall culture at DCS. The result…
Business Services
Real Talk: How Greg Crumpton Uses UGC to Empower People and Build Brands
Recently, we had the pleasure of having Greg Crumpton – the VP at ServiceLogic Companies, host of the acclaimed ‘Straight Outta Crumpton’ podcast, and author of a newly released book ‘Deep Knowledge’ on UGC for B2B. Greg shared insightful experiences on leveraging user-generated content (UGC) to build brands and foster relationships with thought leaders…
Understanding the Power of User-Generated Content in B2B
The Power of User-Generated Content Digital media strategists Nicole and Alice from MarketScale are raising the bar in B2B by embracing user-generated content, an approach they call community-generated content (CGC). CGC encapsulates videos, photos, reviews, and social posts, generated by the brand’s community rather than the brand itself. It’s the real world members of the…
Latest Episodes UGC for B2B – Season 2
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How to End UGC Self-Sabotage in B2B with Vidlo’s Chynna Morgan
Most B2B marketers already know user-generated content (UGC) has power. But too many still get in their own way — clinging to polished video shoots, siloed workflows, or the excuse that their brand “isn’t sexy.” In the latest episode of UGC for B2B, host Daniel Litwin sits down with Chynna Morgan, CEO & Founder…
