UGC for B2B

What Super Bowl 59 Taught Us About UGC

What Super Bowl 59 Taught Us About UGC

In this episode of UGC for B2B, host Logan King sits down with Game Changers podcast host Katie Steinberg, who attended Super Bowl 59 and witnessed firsthand how User-Generated Content (UGC) is transforming the fan experience. Katie shares her experience in New Orleans, describing the electric atmosphere, the immersive fan activations, and the way content…

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Latest

Business Services
Experts Are All Around You

In the latest episode of “UGC for B2B: Experts are All Around You,” hosts Geoffrey Short and Gordie Tamayo delve into the evolving landscape of user-generated content (UGC) in the B2B sector. The episode, aired on February 6, 2025, focuses on the shift from traditional content formats like PDFs and blogs to dynamic videos…

Read More
Business Services
A Close Look: How User Generated Content Works for Design Conveyor Systems

Design Conveyor Systems (DCS) is testament to the power of community-generated content. Over the past four years, DCS has skillfully transitioned from an agency-style campaign to incorporating its own employees in video content. The objective? To provide viewers an intimate look at each department, employee roles, and the overall culture at DCS. The result…

Read More
Business Services
Real Talk: How Greg Crumpton Uses UGC to Empower People and Build Brands

Recently, we had the pleasure of having Greg Crumpton – the VP at ServiceLogic Companies, host of the acclaimed ‘Straight Outta Crumpton’ podcast, and author of a newly released book ‘Deep Knowledge’ on UGC for B2B. Greg shared insightful experiences on leveraging user-generated content (UGC) to build brands and foster relationships with thought leaders…

Read More
Business Services
Understanding the Power of User-Generated Content in B2B

The Power of User-Generated Content Digital media strategists Nicole and Alice from MarketScale are raising the bar in B2B by embracing user-generated content, an approach they call community-generated content (CGC). CGC encapsulates videos, photos, reviews, and social posts, generated by the brand’s community rather than the brand itself. It’s the real world members of the…

Read More

Latest

Financial Advisor
The Must-Have Financial Advisor Tech for 2025
February 13, 2025

The financial advisory industry is undergoing rapid technological change, with AI-driven tools, alternative investments, and social-driven platforms reshaping the landscape. With rapid advancements in fintech, advisors are under increasing pressure to integrate cutting-edge technology into their practice. But with so many options, which tools are truly game-changing, and which are overhyped? A critical resource…

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English Proficiency: Opening Doors to International Health Careers
English Proficiency: Opening Doors to International Health Careers
February 13, 2025

In this special episode of Care Anywhere: The Global Health Workforce Podcast, host Lea Sims, Chief Marketing Officer and Host at CGFNS International, dives deep into the critical role of English language proficiency in global healthcare workforce mobility. Joined by guest Spiros Papageorgiou, Principal Measurement Scientist at ETS, the discussion unpacks how language proficiency benchmarks…

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employer-built healthcare
Employer-Built Healthcare Plans: Controlling Costs and Transforming Care
February 12, 2025

The rising cost of healthcare continues to strain employers and employees alike. With premiums climbing at a rate outpacing inflation, many organizations are burdened with high costs and subpar outcomes. Employer-built healthcare models are emerging as a potential solution, enabling organizations to take control of their healthcare systems. According to the Kaiser Family Foundation,…

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payment processing
Maestro PMS All-In-One Solution Provider Unveils 2025 Tech Roadmap Featuring API Interface Expansion, Embedded Payment Processing Enhancements and More
February 12, 2025

Industry leading property-management system continues to innovate its solutions by overhauling its user experience, expanding access to embedded payment processing, enhancing its sales and catering module, developing integration to Booking.com and more MARKHAM, ONTARIO, February 11, 2025 — Following a banner year for hotel technology investments,  Maestro PMS, the leader in All-In-One cloud hosted, private…

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Latest Episodes

What Super Bowl 59 Taught Us About UGC
Episodes
What Super Bowl 59 Taught Us About UGC
February 11, 2025

In this episode of UGC for B2B, host Logan King sits down with Game Changers podcast host Katie Steinberg, who attended Super Bowl 59 and witnessed firsthand how User-Generated Content (UGC) is transforming the fan experience. Katie shares her experience in New Orleans, describing the electric atmosphere, the immersive fan activations, and the way content…

Read More
Experts Are All Around You

In the latest episode of “UGC for B2B: Experts are All Around You,” hosts Geoffrey Short and Gordie Tamayo delve into the evolving landscape of user-generated content (UGC) in the B2B sector. The episode, aired on February 6, 2025, focuses on the shift from traditional content formats like PDFs and blogs to dynamic videos…

Read More
A Close Look: How User Generated Content Works for Design Conveyor Systems

Design Conveyor Systems (DCS) is testament to the power of community-generated content. Over the past four years, DCS has skillfully transitioned from an agency-style campaign to incorporating its own employees in video content. The objective? To provide viewers an intimate look at each department, employee roles, and the overall culture at DCS. The result…

Read More
Real Talk: How Greg Crumpton Uses UGC to Empower People and Build Brands

Recently, we had the pleasure of having Greg Crumpton – the VP at ServiceLogic Companies, host of the acclaimed ‘Straight Outta Crumpton’ podcast, and author of a newly released book ‘Deep Knowledge’ on UGC for B2B. Greg shared insightful experiences on leveraging user-generated content (UGC) to build brands and foster relationships with thought leaders…

Read More
Business Services
Understanding the Power of User-Generated Content in B2B
December 11, 2024

The Power of User-Generated Content Digital media strategists Nicole and Alice from MarketScale are raising the bar in B2B by embracing user-generated content, an approach they call community-generated content (CGC). CGC encapsulates videos, photos, reviews, and social posts, generated by the brand’s community rather than the brand itself. It’s the real world members of the…

Read More