Skip to content
‹ Back to IndustriesSports & Entertainment

Can Applying Physics Theory to Basketball Give Teams An Edge? Expert Opinion On The Science

A team of physicists at Cornell University think they are onto something that will change the game of basketball forever. Led by graduate student Jaron Barron, the team has been working on a revolutionary approach to the game by applying density-functional fluctuation theory (DFFT), a physics theory. Their data model shows that this strategy…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

·
Share

Free workspace

Turn your Sports & Entertainment expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

A team of physicists at Cornell University think they are onto something that will change the game of basketball forever. Led by graduate student Jaron Barron, the team has been working on a revolutionary approach to the game by applying density-functional fluctuation theory (DFFT), a physics theory. Their data model shows that this strategy could lead to teams scoring up to 15 more points per game.

In simple terms, DFFT analyzes fluctuations caused by events that bring entities together or separate them within a group. This has been used previously to predict the behavior of crowds and fruit fly clusters in response to environmental changes. Now, Barron and his team are using this theory to break down the spatial interactions of basketball players on the court.

To develop their model, the researchers analyzed player metrics and data from an undisclosed NBA team. Using stop-motion cameras, they were able to capture the movements and positions of players on the court with incredible precision. By applying physics equations, researchers were able to project the most efficient positioning for individual players, sometimes moving them just inches to guarantee better scoring outcomes.

Given the recent findings by Barron and his team, does the key to unlocking a team’s full potential on the basketball court lie in the power of physics and not in physical skill, strategic play or arena? Is this theory something new that can revolutionize the game and give teams the edge in March Madness 2023? Tod Caflisch, Sports Technology Services Consultant, TechFoundry LLC gives his insight on this theory and what it means for the future of basketball. Tod is a sports technology leader with years of sports and entertainment technical expertise.

Tod’s Thoughts:

The new physics theory being popularized now with March Madness with team wins being attributed to analytics. Sorry to say it’s actually not new. We were using similar data analytic technology over 10 years ago with the NBA teams that I worked for.

Basically you take video analytic data and you drive heat maps that show specifically where individual players strengths and weaknesses are. Who likes to drive left, right? Who defends best left right, passing, that type of thing, where people tend to spend most of their time on the court. Knowing that kind of data, you can actually then build your rotations or we did with the teams that I worked for. We actually built our rosters with role players to either score against specific teams or players, or even more specifically, defend against specific teams and players, players mostly that we would run up against either in big games or in the playoffs most likely. The may be new for the college ranks and has been popularized and is now getting a lot of attention because of March madness. But the pros, the NBA, has been using this type of technology for many years now, very successfully.

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Sports & Entertainment, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Sports & Entertainment Insights

American Express takes its NBA and WNBA partnership global and adds USA Basketball

American Express takes its NBA and WNBA partnership global and adds USA Basketball

American Express, the NBA and the WNBA announced the global expansion of their multiyear partnership on November 2, the first season of international activations across the NBA, WNBA and USA Basketball. American Express becomes an associate partner of select NBA Global Games, including sold-out games in Mexico City, Paris and Manchester, and presenting partner of select NBA Houses, and adds a new USA Basketball partnership. During the season the companies plan to launch a program letting eligible Card Members link their Card to NBA ID; no launch date or perks were given. Separately, eligible Card Members at select American Express Venue Collection arenas get 10% back, up to $250 a year, on qualifying concessions.

  • 01American Express becomes an associate partner of select NBA Global Games, including three sold-out games: Mexico City on Nov. 7 and 2027 dates in Paris (Jan. 14) and Manchester (Jan. 17).
  • 02A new USA Basketball partnership gives Card Members presale access to Showcase tickets, and American Express and the NBA plan to launch a program during the season that lets eligible Card Members link their Card to NBA ID.
  • 03At select American Express Venue Collection arenas, eligible Card Members who enroll get 10% back, up to $250 a year, on qualifying concessions, plus dedicated entrances and special ticket access while supplies last.

Nov 3, 2026

WTA and TikTok sign a global content deal, starting with a livestreamed Finals draw

WTA and TikTok sign a global content deal, starting with a livestreamed Finals draw

The WTA and TikTok announced a global content partnership on November 2 featuring tournament hubs, player-led storytelling, and a creator program, with the FAGE WTA Finals draw ceremony scheduled to livestream exclusively on TikTok on November 3. The partnership builds on reported year-over-year growth including one million followers and 250 million combined views and engagements for the @WTA account.

  • 01The partnership has three components: TikTok GamePlan tournament hubs for eligible WTA 1000 events, select WTA 500 tournaments and the WTA Finals; player-led storytelling; and support for the WTA Creator Club, which is in development.
  • 02TikTok and the WTA said the @WTA account has passed one million followers, with more than 250 million combined video views and engagements year to date, up 41% on the prior year.
  • 03The FAGE WTA Finals draw ceremony is scheduled to be livestreamed exclusively on TikTok on November 3, ahead of the championship in Indian Wells from November 8 to 15; no term or financial details were disclosed.

Nov 3, 2026

Southern Nevada locals make up 76% of buyers in the A's sold-out top club

Southern Nevada locals make up 76% of buyers in the A's sold-out top club

The Athletics sold out the roughly 300-seat Athletic Club for their Las Vegas ballpark. Buyers are 76% Southern Nevada residents and nearly 70% individuals rather than businesses. The Diamond Club is next.

  • 0176% of Athletic Club buyers are from Southern Nevada and nearly 70% are individuals rather than businesses.
  • 02The sellout shows the A’s top premium inventory can sell early.
  • 03Roughly 300 seats is under 1% of a 33,000-seat building, so the Diamond Club, Dugout Clubs and Legends Lounge sales are the better read on deeper premium demand.

Nov 3, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512