Growing an Audience: Lessons from Launching a New Sport

Growing an Audience: Lessons from Launching a New Sport

Live broadcast: 10 AM CT on 5/18

 

Register Now

Whether you’re building awareness of a new sport or building a B2B brand, the core principles remain the same:

  • Identifying your audience
  • Engaging them meaningfully
  • Offering something they can’t resist

Brittan Morris is doing this for Ice Cross, the most intense sport you might not have heard of yet. Haven’t heard of Ice Cross? Imagine a blend of ice hockey, BMX, and downhill skiing, and you’ll begin to grasp the adrenaline this sport delivers.

Our host, Tim Maitland, sits down with Brittan to delve into the story of launching and growing Ice Cross. They’ll explore the parallels between growing a sport and businesses building their communities and discuss the strategies that are proving successful.

Bonus: brace yourselves for some action as Tim hits the gym and ice rink, gearing up for a taste of the Ice Cross track! This is going to be a very fun episode packed with insights, excitement, and plenty of action.

Join us for the live broadcast 10:00 AM CT on 5/18

 

Follow us on social media for the latest updates in B2B!

Image

Latest

zero trust architecture
Secure Grid Modernization with Zero Trust Architecture
April 19, 2024

Ray Bauer of Verizon Business engages with Del Rodriguez from Palo Alto Networks at DISTRIBUTECH 2024. Rodriguez shares insights into the significance of cybersecurity within the utility sector, particularly in light of increasing cyber threats and the convergence of IT and operational technology (OT). Bauer and Rodriguez discuss Palo Alto Networks’ initiatives to enhance […]

Read More
private wireless networks
Private Wireless Networks
April 19, 2024

Verizon host Wayne Weeks discusses the evolving utility industry with John Gaster, CEO of KSI Data Sciences at DISTRIBUTECH 2024. Together, they explore how KSI focuses on harnessing data from remote sensing devices to enhance the safety, efficiency, and cost-effectiveness of utility operations. Gaster emphasizes the significant role of AI and machine learning in […]

Read More
5G network platforms
5G Network Platforms
April 19, 2024

Verizon host Matt Montgomery chats with Blaze Vincent and Thedy Wana from Ericsson, where they discuss pressing challenges and opportunities within the utility sector, emphasizing the significant role of digital transformation and 5G technology in addressing these issues. The conversation highlights Ericsson’s contributions to smart grid modernization and how their innovative solutions are tailored […]

Read More
5G security policies
Leveraging 5G to Extend Security Policies
April 19, 2024

Guests Jeff Brown and Carlos Augusto from Fortinet join Brett Barganz of Verizon to discuss the integration of extended security policies with 5G technology at DISTRIBUTECH 2024. They delve into the transformation and challenges in cybersecurity within the utility sector, highlighting the strategic partnership between Fortinet and Verizon to advance security solutions that leverage […]

Read More