Growing an Audience: Lessons from Launching a New Sport

Growing an Audience: Lessons from Launching a New Sport

Live broadcast: 10 AM CT on 5/18

 

Register Now

Whether you’re building awareness of a new sport or building a B2B brand, the core principles remain the same:

  • Identifying your audience
  • Engaging them meaningfully
  • Offering something they can’t resist

Brittan Morris is doing this for Ice Cross, the most intense sport you might not have heard of yet. Haven’t heard of Ice Cross? Imagine a blend of ice hockey, BMX, and downhill skiing, and you’ll begin to grasp the adrenaline this sport delivers.

Our host, Tim Maitland, sits down with Brittan to delve into the story of launching and growing Ice Cross. They’ll explore the parallels between growing a sport and businesses building their communities and discuss the strategies that are proving successful.

Bonus: brace yourselves for some action as Tim hits the gym and ice rink, gearing up for a taste of the Ice Cross track! This is going to be a very fun episode packed with insights, excitement, and plenty of action.

Join us for the live broadcast 10:00 AM CT on 5/18

 

Follow us on social media for the latest updates in B2B!

Image

Latest

Sepsis
Challenges of Identifying and Reducing Sepsis Mortality – Episode 2
July 15, 2025

Michael Rothman explores the complexities of sepsis identification and management, highlighting the challenges posed by varying definitions and clinical pathways. He discusses the ineffectiveness of current sepsis screening protocols, which often yield high false-positive rates and fail to reduce mortality meaningfully. The episode concludes by questioning the focus on sepsis-specific initiatives and suggesting that more…

Read More
engineering community
The Future of the Engineering Community: Equity, AI, and Real Connection
July 15, 2025

The Engineer Who Builds Communities, Not Just Systems! Angelie Vincent has spent more than two decades in aerospace engineering, but her real legacy might be the communities she’s built along the way. Now an AI Integration Engineer at Boeing, Angelie joins Professional Quotient host Jason Winningham for a wide-ranging conversation on neurodivergent leadership, workplace…

Read More
hvacr
Women in HVACR Are Driving Change Across the Skilled Trades
July 15, 2025

Trade school enrollment climbed 4.9% between fall 2020 and fall 2023, signaling a national shift toward skills-based careers as alternatives to four-year degrees. This modest but meaningful rebound underscores growing interest in trades like HVACR, where demand is high, but representation remains lopsided. For decades, women in the field have been overlooked despite playing…

Read More
personal assistant
The People Business: How To Make AI Your Personal Assistant and More
July 14, 2025

In today’s fast-paced world, AI has moved from being a corporate buzzword to a hands-on tool for everyday life. With tools like ChatGPT, Gemini, and Claude now widely accessible, the conversation is shifting from what AI is to how it can actually help individuals. From boosting productivity to transforming education, AI is poised to become…

Read More