Cinematography Tips: How to Use Additive and Reductive Lighting

Knowing how to take light away is just as important as knowing how to add it. Here’s how to use additive and reductive lighting in your setups to control your look — and your budget.

Lighting technology has changed by leaps and bounds over the last few years. In concert with the emergence of affordable digital cinema cameras and stunning low-light capability, lighting (particularly of the LED variety) has also gotten brighter, cheaper, and more accessible.

These new trends in lighting and camera technology have ushered in an entirely new world of cinematography and filmmaking. Certain looks and techniques that were once only possible with a giant 18K HMI blasting through the window are now possible with powerful LED lights like the Aputure 300D, or any of the various flexible LED panels.

The days of renting that 2,000-watt tungsten Fresnel — hoping for a super bright output only to then gel it to daylight balance and lose about 3/4ths of the brightness, while using the entire available circuit — are over.

Read more at Shutterstock News

Follow us on social media for the latest updates in B2B!

Image

Latest

data center design
Applied Digital’s Data Center Design for a 100 MW AI Factory Built from the Ground Up
July 2, 2025

AI workloads are redefining the limits of data center design and infrastructure. Legacy data centers, built for traditional co-location, cannot handle the density, thermal demands, or power dynamics of accelerated computing. The AI boom has upended the data center sector, forcing a rapid shift to liquid-cooled racks as facilities pivot from sub-10kW racks to…

Read More
Commerce media
A Look at the Rise of Commerce Media Networks: How Nift Helps Brands Own How Their Message Shows Up
July 2, 2025

As traditional digital advertising struggles to retain consumer trust, brands are exploring new, more authentic ways to connect with shoppers. Platforms like commerce media networks, which weave together commerce, content, and data, are emerging as powerful tools in this shift. Research from MG2 Advisory reveals that only about 37% of consumers feel brands genuinely…

Read More
Hospitality leadership
Heart-First Hospitality Leadership: How Saying ‘Yes’ Transforms Guest Experiences, Boosts Staff Morale, and Drives Business Results
July 2, 2025

As the hospitality industry emerges from years of pandemic-driven upheaval, hospitality leadership is evolving to meet new challenges. Leaders are looking for new ways to retain staff, elevate guest satisfaction, and drive revenue without burning out their teams. One trend gaining traction is the power of “Yes”: empowering employees to say yes more often,…

Read More
civic leadership
Mayor Gerard Hudspeth’s Civic Leadership Journey: What Politics Teaches About People
July 2, 2025

What does a mayor learn about human nature? In this episode of Professional Quotient: Conversations that Build Equity, host Jason Winningham sits down with Gerard Hudspeth, longtime mayor of Denton, Texas, and a respected figure in civic leadership. Drawing from his years in public service, Hudspeth explores how leading a city reveals the core…

Read More