Get Ready to Film with the Sony A7 III Using These Settings

With newer camera models constantly entering the market, we’re seeing more cameras adopt a movie mode system, like the A7 III.

We’ve sailed straight past the anniversary release of the third iteration of the Sony A7’s line — the Sony A7 III — and it’s become apparent that, outside of the initial press release, we didn’t cover many elements of the camera in the same way we’ve cover others. Truthfully, I think that comes down to two factors: how many cameras came out last year and timing. Honestly, I don’t believe the A7 III came out at a mind-blowing time.

It was hot off the release of GH5s, and the Pocket 4K announcement came a few months after. I think aside from its focus features, full-frame sensor, and low-light performance, there wasn’t anything that made the camera stand out in the already-overpopulated small form factor market. I think when you’re choosing a mirrorless/DSLR for filmmaking, with anything that came out after 2017 (and in the $1,500-$2,500 price range), everything comes down to brand loyalty.

Read more at Premium Beat

Follow us on social media for the latest updates in B2B!


mastering AV sales strategies
Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs
December 8, 2023

Mastering AV sales strategies in a global professional audio-visual (Pro AV) market, poised to reach $79.2 billion by 2028, requires much attention to detail. The surge in demand from corporate, government, and institutional sectors, driven by the need for enhanced productivity and efficient working environments, gives AV sales pros a lot of opportunity. In […]

Read More
cybersecurity in healthcare
Cybersecurity in Healthcare: Addressing the Growing Threat
December 8, 2023

To keep up with the growing threats, cybersecurity in healthcare is a high-level priority. The recent ransomware attack on Ardent Health underscores a stark reality for the healthcare industry: cyber threats are a significant and ongoing challenge. Mike Saylor, the CEO of Blackswan Cybersecurity, LLC, sheds light on the complexities of cybersecurity in healthcare. […]

Read More
effective debt management
Effective Debt Management Holds the Keys to Small Business Cash Flow and Growth
December 8, 2023

Effective debt management through a robust accounts receivable system is essential for small business cash flow and growth, necessitating automated payment schedules and strategic policy adjustments. Collaborating with a collection agency as a strategic partner can enhance revenue recovery while preserving positive customer relationships. How critical is effective debt management for the financial health […]

Read More