Get Ready to Film with the Sony A7 III Using These Settings

With newer camera models constantly entering the market, we’re seeing more cameras adopt a movie mode system, like the A7 III.

We’ve sailed straight past the anniversary release of the third iteration of the Sony A7’s line — the Sony A7 III — and it’s become apparent that, outside of the initial press release, we didn’t cover many elements of the camera in the same way we’ve cover others. Truthfully, I think that comes down to two factors: how many cameras came out last year and timing. Honestly, I don’t believe the A7 III came out at a mind-blowing time.

It was hot off the release of GH5s, and the Pocket 4K announcement came a few months after. I think aside from its focus features, full-frame sensor, and low-light performance, there wasn’t anything that made the camera stand out in the already-overpopulated small form factor market. I think when you’re choosing a mirrorless/DSLR for filmmaking, with anything that came out after 2017 (and in the $1,500-$2,500 price range), everything comes down to brand loyalty.

Read more at Premium Beat

Follow us on social media for the latest updates in B2B!

Image

Latest

grid expansion
Voices of ChargeExpo 2024: Lilypad EV Unites Grid Expansion with EV Charging for a Better User Experience
March 27, 2024

At ChargeExpo 2024, a pivotal discussion unfolded, shedding light on the integral relationship between grid expansion and the future of electric vehicle (EV) charging infrastructure. As electric vehicles continue to surge in popularity, the spotlight has turned to the supporting infrastructure, underscoring a critical challenge: the need for significant grid expansion to accommodate the […]

Read More
advanced battery technologies
Empowering a Greener Tomorrow: The Urgent Need for Enhanced Safety Protocols in the Electric Vehicles and Advanced Battery Technologies Sector
March 26, 2024

As the world gravitates toward cleaner energy solutions, electric vehicles (EVs) and advanced battery technologies stand at the forefront of this transformative journey. The shift towards electrification underscores a global commitment to reducing carbon emissions, with the EV market experiencing unprecedented growth​​. Innovations in battery technology, crucial for extending EV range and reducing costs, […]

Read More
Grid modernization
Grid Modernization is Bringing Utilities and Internet Providers to the Table. How Will Collaboration Shape the Grid?
March 26, 2024

The power grid is in for an exciting era of improvement as it embraces Industry 4.0 and mass digitalization. That doesn’t mean modernization isn’t a tough ride. As the grid grapples with blackouts and shut-offs, one thing is clear: The U.S. needs to modernize its aging grid and embrace technologies that make better use […]

Read More
Leverage AR & VR Technologies to Deepen Fan Engagement & Unlock Real-Time Marketing and Revenue Opportunities in Sports
March 26, 2024

Augmented reality (AR) and virtual reality (VR) technologies are opening up novel ways to enhance the fan experience, both in stadiums and from the comfort of one’s home. The release of Apple Vision Pro AR VR headsets has sparked debate on their potential impact on live sporting events. Critics question whether fans engrossed in […]

Read More