Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

Nature’s Lighting: A Guide on Shooting With or Against the Sun

If you’re shooting outside on your next project, here are some tips on how to shoot both with or against the ultimate light source — the sun. There’s one light source greater and more powerful than all the Fresnel, HMI, or LED lights put together. The sun. For as long as people have been making…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share
Nature’s Lighting: A Guide on Shooting With or Against the Sun

If you’re shooting outside on your next project, here are some tips on how to shoot both with or against the ultimate light source — the sun.

There’s one light source greater and more powerful than all the Fresnel, HMI, or LED lights put together. The sun. For as long as people have been making films, the sun’s light has been the primary resource for lighting exterior shots because, well, you kind of have to use it.

This has always caused just as many problems as it’s solved. Shooting with the sun can be great for certain situations, but it can also blast light far too bright and far too out of control at times. Meanwhile, shooting against the sun can create some beautiful looks, but it can also create harsh shadows and cause less advanced cameras to struggle.

In this article, we’ll discuss how you can work both with and against the sun in your video shoots.

Read more at Premium Beat

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The advancement of audio-visual (AV) technology in churches often goes unnoticed as the most critical upgrades might be hidden behind walls. Ben Thomas, associated with Windy City Wire, highlights the significance of investing in these unseen yet vital components. Proper infrastructure ensures that the overall AV experience in churches is seamless and effective.

  • 01Critical AV upgrades are often hidden behind walls.
  • 02Infrastructure investments are vital for effective church AV experiences.
  • 03Ben Thomas is associated with Windy City Wire.

Jul 9, 2026

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The article discusses the significance of audiovisual (AV) upgrades in churches, emphasizing that often the most crucial upgrades are not visible on the surface. It explores the importance of the behind-the-scenes technology that supports the overall AV system. The piece aims to inform church decision-makers about optimizing their AV infrastructure.

  • 01The most important AV upgrades in churches may be hidden behind walls.
  • 02Behind-the-scenes technology is crucial for supporting AV systems.
  • 03Church decision-makers should focus on optimizing AV infrastructure.

Jul 9, 2026

Jabra expands the Evolve3 headset range with three models for different workstyles

Jabra expands the Evolve3 headset range with three models for different workstyles

Jabra has introduced three new headsets in its Evolve3 range, designed for different workstyles, including desk-based, open-office, and hybrid environments. These headsets will be available globally starting September 2026. Jabra aims to cater to various professional audio-visual needs with this expansion.

  • 01Jabra adds three new headsets to the Evolve3 range.
  • 02Headsets cater to desk-based, open-office, and hybrid workers.
  • 03Available globally from September 2026.

Jul 1, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub