Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

Nature’s Lighting: A Guide on Shooting With or Against the Sun

If you’re shooting outside on your next project, here are some tips on how to shoot both with or against the ultimate light source — the sun. There’s one light source greater and more powerful than all the Fresnel, HMI, or LED lights put together. The sun. For as long as people have been making…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share
Nature’s Lighting: A Guide on Shooting With or Against the Sun

Get featured

Want to get featured in MarketScale Professional AV?

Create a free MarketScale workspace and get your company's expertise featured across our Professional AV coverage. No credit card, no demo required.

Request an invite

If you’re shooting outside on your next project, here are some tips on how to shoot both with or against the ultimate light source — the sun.

There’s one light source greater and more powerful than all the Fresnel, HMI, or LED lights put together. The sun. For as long as people have been making films, the sun’s light has been the primary resource for lighting exterior shots because, well, you kind of have to use it.

This has always caused just as many problems as it’s solved. Shooting with the sun can be great for certain situations, but it can also blast light far too bright and far too out of control at times. Meanwhile, shooting against the sun can create some beautiful looks, but it can also create harsh shadows and cause less advanced cameras to struggle.

In this article, we’ll discuss how you can work both with and against the sun in your video shoots.

Read more at Premium Beat

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Professional AV Insights

Get new expert content in your inbox.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

Sony’s BRAVIA Pro displays run VITEC Avedia IPTV with no external media player

Sony’s BRAVIA Pro displays run VITEC Avedia IPTV with no external media player

Sony Electronics and VITEC announced a global integration that lets Sony BRAVIA professional displays run VITEC’s Avedia IPTV and digital signage software natively, eliminating external media players, according to PR Newswire and AV Magazine. Management runs through VITEC’s CMS, and the companies say it can scale to thousands of displays across corporate, hospitality, healthcare, venues, and public facilities, per PR Newswire and invidis. For enterprise IT and facilities teams, the practical shift is a new procurement and governance model: treat “display plus software” as one Android-based endpoint, then manage it like an IT fleet with fewer devices to install but stricter expectations around app lifecycle, security requirements, and vendor roadmaps. The announcement also lands alongside Sony’s previously reported Bravia Inc. joint venture with TCL, which invidis says will move operational control in April 2027, a reminder that longer-running display deployments should track who sets the roadmap over the life of the fleet.

  • 01Player-less IPTV changes the bill of materials: endpoints shift from “screen + player + mounts + power” to a single managed display, which can compress install labor and reduce failure points.
  • 02The phrase “thousands of displays” (PR Newswire) is the right scale test: if the CMS and network design cannot handle a four-digit endpoint count, this architecture won’t match the promise.
  • 03Sony’s display governance is expected to change in 2027 under the TCL-led Bravia Inc. venture (invidis). For deployments that will still be operating then, teams should address it now as part of contract terms.

Sep 1, 2026

AIMS adds camera and FPGA members, making IPMX look ready for buyers

AIMS adds camera and FPGA members, making IPMX look ready for buyers

Bolin Technology and ITDev have joined the Alliance for IP Media Solutions (AIMS), enhancing the integration of PTZ cameras and FPGA designs with IPMX technology. This development signals that AV and broadcast operations may consider integrating IPMX into their systems. The addition of these companies brings the IPMX standard closer to being market-ready for industry professionals.

  • 01Bolin Technology and ITDev have joined AIMS to support IPMX technology development.
  • 02The integration of PTZ cameras and FPGA designs brings IPMX closer to market readiness.
  • 03AV and broadcast operations are encouraged to start adopting IPMX standards.

Aug 29, 2026

Camp Nou’s 140-room AV network shows how venues can run year-round

Camp Nou’s 140-room AV network shows how venues can run year-round

Crestron's AV-over-IP and XiO Cloud solutions have been implemented at Camp Nou, demonstrating how large stadiums can be operated like continuous enterprise environments. The technology supports a 140-room AV network that facilitates year-round operations. This setup highlights the potential for stadiums to adopt sustainable and efficient management practices similar to those used in corporate settings.

  • 01Crestron's AV-over-IP and XiO Cloud have been deployed at Camp Nou to manage a 140-room AV network.
  • 02Stadiums can be managed like 24/7 enterprise campuses using advanced AV technology.
  • 03The adoption of such technology supports continuous and sustainable operations in large venues.

Aug 26, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512