Interview camera

Video Interviews are the backbone of any corporate video. Don’t get me wrong; animations, special effects, and graphics can be great, but without rock solid interviews to drive your content, they will almost always come up short. Whether you’re looking to make a testimonial, recruitment or company culture video, few things predict the success of a project more than professionally produced, highly focused and well-executed interviews.

In order to achieve this though, it’s important to first understand the various roles interviews can play in setting up the structure of your corporate video. Like all aspects of video production, having a great plan is critical and deciding the tone and purpose of your interviews is no exception. In this article, we will explore why interviews are so important to corporate videos and how to best utilize them in order to set your production up for success.

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