Recent Posts
Harnessing the Power of Educational and Thought-Leading Video Content for B2B Business Services Companies
patrick.deniger - May 18, 2023The B2B market has experienced seismic changes with the ever-evolving digital age, impacting how businesses interact, engage and build relationships with their clients. Amidst the myriad of digital tools available, video content has emerged as a potent force in the B2B landscape.
Read moreRevolutionizing B2B Finance: The Power of Community-Generated Video Content
patrick.deniger - April 21, 2023There are several reasons why B2B financial institutions should consider replacing legacy written monthly commentaries with quick community-generated video soundbites for clients:Enhanced engagement: Video content tends to be more engaging and interactive than written content. By using video soundbites, financial institutions can capture their clients' attention more effectively and communicate complex ideas in a more digestible manner.
Read moreElevating Experts: CooperVision's Best Practices Program and Its Implications for B2B Companies
patrick.deniger - April 6, 2023CooperVision's Best Practices program is designed to celebrate eye care professionals who have successfully implemented exceptional practices and to share their insights with the industry. B2B companies can learn a lot from this initiative when it comes to elevating experts in their community and incorporating them into their media channels.
Read moreLeveraging Executive Expertise From Island's Masterclass: How B2B Companies Benefit from Creating Educational Content
patrick.deniger - April 3, 2023Creating educational content featuring a company's own executives, like Island's masterclass (https://www.island.
Read moreWhy Community-Generated-Content is the New Engine to Drive Engagement
patrick.deniger - March 29, 2023Community-generated content (CGC) is a powerful tool for building a sense of community and encouraging engagement around your media content. By featuring content created by your community, you can create a more personal and authentic connection with your viewers while also encouraging them to engage with your brand and share their own stories.
Read moreFossil Fuels Will Remain the Primary Source of Energy, Despite Strategic Growth in the Renewable Energy Sector
patrick.deniger - December 13, 2022Fossil fuels are still in the game. In a recent piece from IEA, the author argues that our "global energy crisis has triggered unprecedented momentum behind renewables, with the world set to add as much renewable power in the next 5 years as it did in the past 20.
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