Raul Reyeszumeta

Senior Director, Design

With over 15 years of experience in graphic/web design, brand/UI/UX/product design, I've helped companies in turning their creative visions into reality. As a foodie and former cook, I'll also share engaging food and beverage articles alongside interesting content. Join me for industry news, design insights, and compelling B2B media content.

Visual Communicator 2009

Creativity

Graphic Design

Product Design

Food & Beverages

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Capturing B-Roll with Your Smartphone: Showcasing Your Facility

Raul Reyeszumeta - September 23, 2023

B-roll footage is a game-changer in CGC, video presentations, and brand storytelling. For B2B companies keen on spotlighting their facilities and operations, the advances in mobile camera technology mean our smartphones are becoming indispensable cinematic allies in our media toolkit.

Maximize the impact of your trade show experience by capturing and uploading captivating b-roll footage

Raul Reyeszumeta - July 26, 2023

Maximize the impact of your trade show experience by capturing and uploading captivating b-roll footage.1) Showcase Visual Appeal: Film visually striking booths, displays, and products that stand out from the crowd.

Articles

Lights, Camera, Action: How Talking Head Videos are Revolutionizing Community Generated Content

Raul Reyeszumeta - May 4, 2023

One of the most popular types of CGC is the talking head video, which features a person speaking directly to the camera. Talking head videos have become a go-to for businesses, as they are a quick and easy way to create engaging content.

B2B Community Engagement Reinvented: Design Techniques Inspired by Online Learning and On-Demand Media Platforms

Raul Reyeszumeta - April 1, 2023

In today's fast-paced digital landscape, innovative design strategies are crucial for capturing the attention and engagement of B2B communities. Drawing inspiration from popular online learning platforms such as MasterClass, Coursera, and Domestika, as well as on-demand media platforms like Netflix and Apple TV+, can help businesses create content that resonates with their target audience.

From Pit to Business: What B2B Companies Can Learn from Texas BBQ Pit Masters

Raul Reyeszumeta - March 21, 2023

The art of Texas BBQ goes beyond just cooking mouthwatering, smoky meats; it's about uniting people and nurturing a sense of community. B2B companies aiming to create strong communities and expand their audiences can draw valuable insights from BBQ pit masters and organizations like Traeger Grills that have excelled in community building.

The Power of Storytelling: How James Cameron Made Avatar: The Way of Water a Success

Raul Reyeszumeta - March 19, 2023

Avatar: The Way of Water is the long-awaited sequel to James Camerons 2009 blockbuster Avatar. After years of anticipation, Cameron has now released the film and it has been a massive success.