Business Services

In this episode of the SparkCast, Aby Varma—founder of Spark Novus, a firm that helps marketing leaders adopt AI responsibly and strategically—sits down with Daniel Kravtsov, CEO and Co-Founder of Improvado. Daniel shares his unique journey from Russia to founding a cutting-edge martech company in the Bay Area. Together, they explore how AI agents…

In this episode of The AppleOne Podcast — Hiring Made Human series — host Brett Howroyd is joined by co-host Nicole McMurray for a powerful conversation on one of today’s most urgent topics: hiring and retaining AI-enabled talent. Their guest, Alex Swartzall, Managing Director of Insights at Jobs for the Future, brings both big-picture…

Some people have a moment where they answer the call to do something incredibly challenging, and some people make a life out of it. Leah Goldstein is in the second camp. Here is her track record: World champion kickboxer, first-ever female Israeli Defense Force undercover police officer, 1998 duathlon Olympic qualifier, professional cyclist, published author…

Wally Steidley is the founder of Indigo Compliance and Co-Founder of The Safety Sherpa, bringing over 25 years of expertise in workplace safety. His consulting firm provides high-touch, hands-on safety solutions that protect workers and reduce workplace incidents. Meanwhile, The Safety Sherpa provides the world’s first fully mobile-friendly safety training platform to bring safety…

Trisha Hendrickson is the founder and CEO of Moxie360 Marketing, a full-service marketing agency that has grown from a solo venture to a 14-person team. With 35 years of experience, Trisha specializes in digital marketing, brand strategy, and AI-driven innovation to help businesses grow and adapt in a changing landscape. In this episode of…

Healthcare leaders today face an evolving challenge: navigating an increasingly complex system while ensuring patients and employees receive the support they need. With rising costs, regulatory shifts, and an urgent demand for personalized care, leaders must adopt both innovative strategies and human-centered approaches. Research has found that empathetic leaders are more likely to have employees…

Email marketing is often underestimated, yet it remains one of the most powerful tools for businesses to engage with their audience. Research shows that for every $1 spent on email marketing, an average return of $42 is expected. However, many professionals misunderstand what email can truly accomplish and fail to harness its full potential….

Business leaders navigate an overwhelming amount of marketing trends, insights, and data daily, often struggling to determine what truly builds trust and engagement. While many brands focus on educational content, research suggests that buyers are more likely to engage with content that offers industry insights, expert perspectives, and authenticity. Trust has become a key…

AI is no longer a distant concept—it’s transforming the way businesses operate right now. With businesses increasingly integrating AI to streamline operations and enhance efficiency, the demand for intelligent automation is at an all-time high. Yet, many organizations struggle to integrate AI efficiently, facing a significant skills gap. What if AI could be deployed…

The ever-changing public relations and marketing landscape requires authentic storytelling and strong relationships. As industries evolve with emerging technologies, companies must connect with their audiences by fostering trust and understanding their core values. Research highlights a clear divide in brand trust, with only 29% of low-income earners trusting their brands compared to 38% of…

In this Career Paths episode of The AppleOne Podcast, host Brett Howroyd explores the essential—and often underestimated—world of trucking with two guests who know it well: Chip Stewart, VP of Service Operations at Select Transportation Resources in Houston, and Jill Apperson, Area Manager at AppleOne in North Carolina. Together, they break down why trucking…

For many people, the word “hero” stirs up some resistance. The notion is that heroes exist “out there” in some far away place but not upclose in our lives, and certainly avoiding the possibility that each of us have the opportunity to be a hero, or be heroic in our own way. This conversation with…

Industries across the United States are facing an unprecedented shortage of a skilled trades workforce. With millions of baby boomers retiring and fewer young people entering the trades, sectors like HVAC, manufacturing, and construction are grappling with a critical need for talent. This labor shortage is further compounded by a lack of awareness and…

Detroit is experiencing a renaissance driven by innovation, technology, and a growing entrepreneurial ecosystem. With new ventures and fresh talent pouring into the city, Detroit is reclaiming its status as a hub for mobility and industry. The city’s landscape is shifting, fueled by startups, venture capital, and a renewed spirit of resilience. Over the…

In this episode of The AppleOne Podcast, host Brett Howroyd is joined by co-host Nicole McMurray for a deep dive into the evolving role of artificial intelligence in the workplace. Their guest, AI expert and Model Mind founder Loren Horsager, shares his insights on what it truly means to become an AI-enabled company—and why…

Aby Varma, founder of Spark Novus, leads a discussion on how AI is reshaping marketing within large B2B enterprises. He speaks with Shonodeep Modak, CMO of Schneider Electric’s Energy Management Business, about their AI journey, operational challenges, and strategies for successful AI adoption in marketing. They highlight lessons learned, misconceptions, and the future of…

The marketing landscape is undergoing a significant transformation, with digital channels increasingly dominating advertising strategies. Recent projections indicate that global advertising revenues are expected to exceed $1 trillion for the first time in 2024, with digital advertising accounting for over 70% of this total. This shift underscores the critical need for businesses to adapt…

Welcome to the While You Were Working podcast brought to you by Rogue Marketing. We understand the challenges you face when managing revenue, leading teams, and driving growth. With the demands of your day-to-day responsibilities, it can be difficult to keep an eye on the bigger picture and spot the shifts happening around you….

In this episode of UGC for B2B, host David Dabney welcomes Cesar Teran, Verizon’s Sales Enablement Lead for Channel, to explore how user-generated content (UGC) is transforming training and team engagement at Verizon Business. Cesar shares the journey of introducing UGC into Verizon’s training initiatives, emphasizing the importance of authenticity, collaboration, and celebrating contributions….

At SchraubTec 2025 in Hanover, Germany, Apex Tool Group showcased its latest solutions at the intersection of precision and performance. This industry-leading event brought together innovators and manufacturers pushing the limits of smart assembly. With Apex’s presence, the spotlight was firmly on engineering excellence and future-ready tool technology.

In the world of industrial manufacturing, the real breakthrough often comes not from the tool itself, but from the moment a frustrated process finds its fix. For customers struggling with inefficiencies, injuries, or inadequate support, the right solution can feel like a long shot—until someone shows up with the right insight and product lineup….

In today’s fast-paced industrial environments, wireless connectivity is more than a convenience—it’s a mission-critical necessity. Yet, as many North American manufacturers have discovered, what works in theory doesn’t always translate to the factory floor. Interference, obstructions, and unpredictable dead zones can derail even the most advanced wireless tools. That’s why Cleco’s dedicated Wireless Connectivity…

In the world of industrial sales, success isn’t just measured by numbers—it’s built on problem-solving and genuine collaboration. When manufacturers open their doors to tool innovators, it’s a chance to move beyond the pitch and into the heart of operations, uncovering real opportunities for efficiency. At a recent visit to a blender manufacturing facility,…

In modern manufacturing, the assembly line is both the heart of production and a constant source of evolving challenges. At Apex Tool Group, the phrase Tame the Line isn’t just a tagline—it’s a philosophy rooted in empathy for the relentless pace and complexity of the line itself. Unlike traditional approaches that attempt to dominate or…

At Apex Tool Group’s Lexington facility, manufacturing excellence meets global collaboration. This site proudly produces the Cell Clutch and Cell Core tools, essential for mid-range tightening applications in both the U.S. and European markets. A mirrored production strategy with their Chinese counterpart ensures localized manufacturing, reducing costs and bypassing global logistics hurdles. On the floor,…

Nestled near the industrial hubs of Stuttgart and Munich, Apex Tool Group’s Westhausen facility stands as a vital force in EMEA operations. Serving as the region’s repair center, this site handles everything from Cleco tools to Celltech systems, ensuring each piece is restored to like-new condition with a turnaround time as fast as eight days….

At SchraubTek 2025 in Stuttgart, Apex Tool Group showcased the future of industrial fastening with precision and innovation at its core. The event served as a powerful platform to connect with global leaders and demonstrate how Apex’s advanced tooling solutions are shaping smarter, safer assembly lines.