2024 Retail Refined
A striking 86% of consumers now prioritize authenticity when choosing which brands to support, emphasizing the value of transparency, authentic connections, and relevance in today’s market. True Religion, remains true to its roots in culture, sports, and music, through authentic partnerships and a modern approach to style. Leading this transformation, Chief Marketing Officer Kristen…
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2024 Retail Refined
Urban Outfitters is Shaping the Future of Retail with Gen Z and Gen Alpha in Mind
The retail landscape is rapidly evolving, and Urban Outfitters is stepping up to meet the challenges of reaching both Gen Z and the emerging Gen Alpha. Gen Z, a generation coming of age amid social and technological shifts, is the first to begin their adult lives in a post-pandemic world. They crave individuality but…
2024 Retail Refined
Milani Cosmetics Redefines Beauty Standards with a Commitment to Inclusivity, Innovation, and Cross-Generational Appeal
As beauty consumers become increasingly vocal about diversity and inclusivity, brands are being pushed to evolve beyond the traditional definitions of beauty. According to a recent report by Beauty Packaging, 63% of American consumers feel inspired by brands that showcase diversity in their advertising, and 73% agree that the beauty industry still plays on…
2024 Retail Refined
Leading With Curiosity, Creating a Playbook of Store Experiences with Victoria’s Secret & Co.
The retail landscape is rapidly evolving, and brands are redefining their approach to in-store experiences to remain competitive. Victoria’s Secret & Co. is at the forefront of this change, focusing on creating a welcoming and inclusive environment through its ‘Store of the Future’ initiative. This episode explores how Victoria’s Secret is leading with curiosity…
2024 Retail Refined
A New Era of Retail is the Rise and Integration of Social Commerce
As the retail landscape changes, the convergence of live streaming, social media, and e-commerce is revolutionizing how consumers interact with brands. This shift, propelled by advancements in technology and changing consumer behaviors, has led to innovative business models that are reshaping the industry. At the forefront of this transformation is Robert D’Loren, an entrepreneur…
2024 Retail Refined
The Rise of Regenerative Agriculture and Strategies for Generating Capital with Steward CEO Dan Miller
As the global conversation around sustainable food systems intensifies, regenerative agriculture has emerged as a transformative approach to farming that prioritizes ecosystem health, soil vitality, and nutritional quality. This episode of Retail Refined explores why regenerative agriculture is capturing the attention of consumers, policymakers, and investors alike. With nearly 90 regenerative farms funded and…
2024 Retail Refined
Transforming Ear Piercings into a Tailored Journey: How Studs is Redefining the Industry with ‘Earscaping’
In today’s dynamic retail landscape, where personalization and self-expression lead consumer trends, Studs is redefining the ear piercing industry by transforming ear piercings into a tailored journey. The company blends aesthetics with comfort, introducing innovative store designs and a diverse earring assortment that underscores its mission—redefining the piercing industry. Amidst a surge in demand…
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From Journalism to Digital Media Strategy: Alice Iversen’s Journey
At MarketScale, we believe that every professional brings a unique story and perspective that enriches our team. Today, we’re delighted to spotlight Alice Iversen, one of our talented Digital Media Strategists, and explore the experiences that shaped her career and helped drive her passion. Discovering a Passion for Authentic Storytelling Alice’s journey into media wasn’t…
Meet Dasha McBride: From Education to Entrepreneurship
Facing the Unknown with a Smile Dasha kicked off by recalling her first “big girl” job at the Birmingham Education Foundation, describing it as an adventure akin to being “thrown into the deep end.” Despite having no formal background in education, Dasha found herself developing and piloting elementary education programs. Her view on the challenge?…
Clinician Education and Value-Based Purchasing Take Center Stage in 2025 Home Health Final Rule
The 2025 Home Health Final Rule introduces a range of regulatory updates to improve transparency, elevate patient care standards, and stabilize financial practices within the home health sector. With these updates taking effect, home health agencies must adapt quickly, especially as CMS focuses on value-based care and Social Determinants of Health (SDOH). According to…
Status, Culture and the Modern Mind: What Really Drives Our Lives? With Author David Marx
In a world of rapidly advancing technology and global interconnectedness, the internet has reshaped how we view culture, art, and our own social identities. The rise of large language models (LLMs) and social media has made information and trends accessible in a way that some argue dulls originality and stifles creativity. This shift has…
