In the world of social media influencers, the stakes are high and the territory confusing to maneuver. But it doesn’t have to be, said Elle H-Millard, interior designer and insider for the National Kitchen and Bath Association. In this episode of the AEC Podcast, host Shelby Skrhak sat down with H-Millard to sort through the truths and myths of working with social media influencers in design, and tips for becoming one too.

“Long gone are the days of print ads,” H-Millard said, remarking that even attention for digital ads is waning.

The social media influencer said it’s important to remember that quality is better than quantity when it comes to measuring an influencer’s social following. H-Millard explained in her case, when she posts about her favorite products or manufacturers such as HanStone, her followers‘ followers can make all the difference in influencing others in the industry.

This is especially true in design, where the industry runs on trusted word of mouth suggestions from other professionals, and influences are extremely visual.

For that reason, keeping your social media accounts updated and current with content posts and social interaction is imperative. But she acknowledges that’s no easy feat — posting interesting and relevant content to all your various social media accounts. Her advice: Do the best you can.

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