The Role of Social Media in the Kitchen & Bath Industry with Stacy Garcia

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On this episode of Element Sessions, Voice of B2B Daniel Litwin was joined by cabinet industry veteran Stacy Garcia, the owner of Garcia Cabinetmakers and founder of KBtribechat™️, which facilitates weekly social media discussions on Twitter for thought-leaders in the kitchen and bath industry.

Litwin and Garcia, who brings four decades of experience in the industry to the table, dove into how social media has not only provided inspiration through sites like Instagram and Pinterest, but has completely reshaped the way professionals in the kitchen and bath industry network, build relationships and share ideas.

“We were early adapters of computers – we’ve done shop drawings since the early days of them being available on the computer,” Garcia said. “But that has evolved way beyond what it was in the early days. … I see everything online now. Things stay the same, but (there are) different platforms, and you really need to be represented online.”

Garcia said she’s noticed a shift in networking away from phone and in-person avenues and another in data collection, which has moved online and away from slogs down to City Hall for records, etc.
KBtribechat™️, designed to make Twitter more effective for members of the kitchen and bath industry, has allowed Garcia to craft a critical space for achieving the industry’s modern goals and expanding the boundaries to unexplored, fascinating topics.

“The main thing is that I don’t consider it mine. It’s a community,” she said. “I’m overseeing it, but if I see that somebody has a special area of expertise that I find fascinating, I will ask them to host. … It’s a whole community thing.

“It’s our industry’s platform. It’s not about me, it’s about the industry.”