Articles by author: Jessica Guilbeaux
As defined by Suzanne Elly, correspondent for IoT Evolution World, Internet of Things (IoT) is “a network of devices, appliances, and vehicles that are embedded with sensors, electronics, software, connectivity and actuators; enabling them to connect and exchange data. IoT devices share data in a wired or wireless network.” IoT devices are going to change […]
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Labor Day by the Numbers: What Businesses Should Expect
Another summer is ending but before it is officially over, millions of Americans are celebrating Labor Day. The holiday is not only a time to mark the official end of summer, but also an opportunity for consumers to save. It allows savvy consumers to use their short time off from work to take advantage of […]
Professional AV
AV Brings Digital Art Outside in Chicago
On Feb. 25, Chicago’s mayor Rahm Emanuel introduced “Art on the Mart”, a lighting project turning Chicago’s 1930’s art deco Merchandise Mart into a three-acre riverfront canvas using a process called projection mapping. On Sept. 29, the display will go live for the first time. Projection mapping is the display of images on a non-flat, […]
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The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]
The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]