Articles by author: MarketScale

Retailers and agriculture professionals are paying close attention to the ongoing developments in the China-U.S. trade war. The United States Treasury on Monday declared China a currency manipulator, which the Asian nation steadfastly rejected. The recent round of tariffs on $300 million on Chinese goods set to begin on Sept. 1 triggered China to devalue…

Multiple designs meet the needs of Smarphone, Mirrorless, and DSLR shooters alike. Since Freefly systems launched the MōVI line of handheld gimbals, everyone seems to have gotten in the game with everything from two handed models that can run with RED, to compact smartphone designs, and even a DJI model that fits in your pocket….

Archiving historic items has always played an important role in the education of future generations. Keeping documents and images safe and intact is of utmost importance for museums, places of higher education and historical landmarks alike. With techniques and technologies continuing to change, it is also important that the exchange of ideas and practices is…

You’re prepared to conduct a great interview, but does it look good? If you are a small skeleton crew or a one-man-or-woman-band wearing many hats, it can be easy to plunk your subject in a chair somewhere and start rolling. We’ve all been there. You’re in a time-constrained situation. You don’t want to test the patience of…

The new tech adds extended up-close interview options to RØDE Wireless GO System. When RØDE announced the Wireless GO audio system, YouTubers and independent shooters kinda lost their minds. Here was a wireless filmmaking setup that had a microphone integrated into it that could be attached to a DSLR or smartphone via 3.5mm TRS jack…

Imagine the best method of communication you have is a telegraph machine. It allows you to communicate across the country, and to you, it seems like lightning-fast communication compared to horse-drawn postal service. Now imagine someone comes along and shows you a fax machine. It would seem revolutionary—almost impossible—right? We’re about to experience a similar…

In this write-up, we’re going to discuss not only how Instagram has affected photography but also its current and future influence on cinematography. There have been countless articles over the past several years that have discussed the influence Instagram has had on photographers — particularly those who post for an online audience. The analyses suggest that the social media…

Fresh off the release of its second quarter earnings report, Tesla is making its next move. CEO and Founder Elon Musk said on Twitter that the company plans to add YouTube and Netflix streaming capabilities to its cars soon. Ability to stream YouTube & Netflix when car is stopped coming to your Tesla soon! Has…

Last month we shared some of Stillmotion’s tips for shooting handheld with DSLR cameras. While a good portion of the “DSLR Generation” of filmmakers are still shooting with DSLR’s, many are now shooting with various full-sized digital cinema cameras such as the EPIC and Alexa. Most of the basics of shooting handheld are applicable to whatever camera…