You might think video production is all about, well, video, but sound connects an audience to what they are seeing. It adds emotion, supports the visuals, and every edit cut and it defines the overall mood and tone of your narrative. Whether it’s language, sound design, music or even silence, sound can completely transform your video. And the bad sound – well, it can completely ruin it. Even now, we still find that audio is often left as an after-thought for post-production, which is crazy because no amount of editing magic can fix the bad sound, shoddy animation, slipshod editing or amateur camera work.

However, when it comes to creating a complete audience experience – audio is arguably more crucial than video quality. Here are the basics of effective sound design.

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