Behind the Screens

Behind the Screens with the Dallas Stars: Method Behind the Madness

Spontaneity and a feel for the moment has been a significant part of how the Dallas Stars entertainment team has made its name around the National Hockey League. While this reputation is well earned, there is a formulaic method to their strategy that begins far before puck drop. Twenty-four hours ahead of game time,…

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Behind the Screens
Behind the Screens with the Dallas Stars: The Psychology Behind Fan Participation

First-time attendees are common at hockey games in Dallas. Therefore, the Stars’ entertainment team realizes that it has just the duration of one game to make an impression on as many people as possible. “Dallas, being a non-traditional hockey market there’s a lot of room, presentation and production-wise, for deviation from whatever the norm…

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Behind the Screens
Behind the Screens with the Dallas Stars: How Content Creates A Rivalry

Although it is being phased out of the game as the years go on, fighting is still something hockey is known for. A well-timed bout can change the trajectory of a game, and it is a major moment for fans in the stands. When fisticuffs are exchanged, the Dallas Stars entertainment team jumps at…

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Behind the Screens
Behind the Screens with the Dallas Stars: The Star Away From the Ice

It takes an entire team of people to create the atmosphere that the Dallas Stars produce each night. Still, there is a face of the operation, and that is Celena Rae. The anthem singer and in-game host appears frequently during each event and is perhaps the busiest person in the organization on game day….

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Behind the Screens
Behind the Screens with the Dallas Stars: MVP (Most Valuable Puck)

It is hockey tradition that the three stars of each evening’s match are recognized by the fans. One at a time, each star takes a step back onto the ice and raises his stick to salute the fans who remain in attendance after the final buzzer. In the Dallas Stars’ control room, the entertainment…

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Behind the Screens
Behind the Screens with the Dallas Stars: Calling the Shots

Some of the most important members in the Dallas Stars organization do not see a game in-person the entire season. Such is the case with Video Director Terri McCormack. Her chair is just around the corner from the ice, but since 2006 she has been executing each home game’s content plan from the control…

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Behind the Screens
Behind the Screens with the Dallas Stars: Changing the Atmosphere on the Fly

The Stars may not have turned Dallas into a pure ‘hockey town’ but they have endeared themselves to the people of their city because of pure entertainment. Win or lose, the expectation is to give the fans a positive memory. This becomes more difficult when the team trails 3-0, but the entertainment must stick…

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Education R&D
Will the New Education R&D Bill Spark the Innovation Schools Desperately Need?
April 25, 2025

In a rare show of bipartisan cooperation, Senators Michael Bennet (D-CO) and John Cornyn (R-TX) have introduced the New Essential Education Discoveries (NEED) Act, aimed at revolutionizing how the U.S. invests in education innovation. The bill proposes a new National Center for Advanced Development in Education—akin to DARPA but for schools—within the Institute for…

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How Verizon Business Utilizes UGC for Sales Enablement
How Verizon Business Utilizes UGC for Sales Enablement
April 24, 2025

In this episode of UGC for B2B, host David Dabney welcomes Cesar Teran, Verizon’s Sales Enablement Lead for Channel, to explore how user-generated content (UGC) is transforming training and team engagement at Verizon Business. Cesar shares the journey of introducing UGC into Verizon’s training initiatives, emphasizing the importance of authenticity, collaboration, and celebrating contributions….

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digital freight invoicing
ODeX Is Leading the Charge in Digital Freight Invoicing
April 24, 2025

Global shipping continues to grapple with fragmented billing processes, often delaying cargo movement. According to McKinsey, adopting an electronic bill of lading could save $6.5 billion in direct costs and enable $40 billion in global trade. As vessels carry goods for thousands of shippers per voyage, the administrative burden of managing and reconciling invoices…

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Human Intelligence Movement
Just Thinking… about Reimagining Education for the AI Era with the Human Intelligence Movement
April 24, 2025

As artificial intelligence reshapes education, work, and daily life, educators are grappling with how to prepare students for a future where human skills—not just knowledge—will be paramount. In fact, a growing number of reports highlight that employers increasingly value collaboration, communication, and emotional intelligence over memorized content. Amid this transformation, the Human Intelligence Movement…

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Other Behind the Screens
Behind the Screens with the Dallas Stars: How Fans Light Up The Ice
March 15, 2019

With 41 regular season home games each year it can be hard to make every event a unique experience. The jumbotron is universally accepted as the method of choice for entertainment directors of American professional sports teams, but the elite ones find ways to engage fans in a new way. The Stars have done…

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Behind the Screens with the Dallas Stars: How Grubes Gets Fans in the Groove
March 4, 2019

In most sporting arenas, music is used as a way to simply fill lulls in the action. For Dallas Stars DJ Michael Gruber, it is an opportunity to create a moment that fans will remember long after the event ends. The witty disc jockey has developed a cult following in Dallas due to his…

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Behind the Screens with the Dallas Stars: An Entertainment Experience that Goes Beyond the Ice
February 27, 2019

When leaving a professional sporting event, the chatter of exiting fans is often dominated by the turning points of that night’s game. Even an unaware pedestrian can determine the outcome of a match based on the tone and timbre of the surrounding conversations. As can be expected among passionate fans, the difference between a…

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