The Iron Fox Podcast: Cleaning Up Under the Radar

 

Generally speaking, the role of an investor is very different from that of an operator. On this episode of The Iron Fox Podcast, Bob Rust, the CEO of Iron Fox, sat down with host Sean Heath as they discussed how advances in technology are changing the nature of investors in the car wash industry.

With technological improvements being introduced constantly, not only have the services grown, but the makeup of the operators has evolved, as well, explained Rust.

“It’s an interesting industry because it’s been growing and consolidating and has been a fun time to be involved in it because of all of the change,” he said.

The carwash industry has traditionally been one of tremendous revenue swings, primarily due to weather. Subscription models are causing significant improvements to that issue, according to Rust.

“If you’ve had a really bad weather month, you might be really hurting for revenue and what the subscription model has done, is that’s really evened out some of that cash flow,” he said.

“It’s evened it out in a great way because it has probably stopped the floor from being so low,” he said.

Being involved in the industry has its own mystique, Rust offered.

“If you tell people at your cocktail parties that you’re in the carwash business, it’s surprising. It’s never, like the first choice for folks. And we like it that way. We like it to be under the radar, in that sense,” he said.

For the latest news, videos, and podcasts in the Building Management Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

influencer partnerships
Moving Beyond Social Media Buzz: How Authentic Content & Long-Term Influencer Partnerships Can Drive Hotel ROI
July 30, 2025

Influencer marketing is rapidly changing, and many hotels are still figuring out how to tap into its full potential. As travelers demand more authentic and relatable content, the pressure is on for hotels to adapt their marketing strategies. But with skepticism around the true ROI of influencer partnerships, it’s more important than ever for brands…

Read More
workforce
Building a Future-Ready Workforce: With Traditional Training Models Failing, It’s Time for Employers and Educators to Build Solutions Together
July 30, 2025

In an era where the average job tenure in the U.S. hovers under four years and industries are evolving faster than academic curricula can keep up, the need for a new approach to workforce development has never been more urgent. Companies like Amazon and McDonald’s are responding by investing in “education as a benefit”…

Read More
belief
Learning Out Loud with Belief, Courage, and the Power of Yes
July 30, 2025

In a world where workplace disengagement is on the rise, with global employee engagement falling to just 21% in 2024, leaders and teams are increasingly seeking meaning, connection, and growth in their work. Amid this shift, professionals are asking deeper questions about purpose and fulfillment, both individually and collectively. That’s exactly where Paul Plamondon’s…

Read More
professional advancement
The Measured Mindset: How Mentorship, Curiosity, and Listening Drive Professional Advancement and Growth
July 29, 2025

Not every path into analytics starts with code and spreadsheets. For some, it begins with curiosity, adaptability, mentorship, and a willingness to learn something entirely new. That’s the case for Mayank Malviya, whose journey from a humanities education in India to a career in U.S.-based market research reveals how initiative and mentorship can accelerate…

Read More