Roofing Industry Warranty Agreements: The Devil is in The Details

 

Rick Lewis, President & CEO of Fortis Warranty, gave host Tyler Kern an upfront and honest look at the state of roofing industry warranty agreements. Long-term warranty strategies seem to be the trend amongst industry competitors, according to Lewis.

“At least in the commercial roofing space, we’re seeing warranties upward of 30 years,” Lewis said. There are even some instances of longer terms. But as Lewis warned, the devil is in the details to understand what is in that warranty contract. Are there exceptions and exclusions that make that warranty not as valuable as first thought?

One type of warranty that feels like a freebie is the material-only warranty Lewis said is popular with many roofing manufacturers. This type of warranty may help the manufacturer get around UCC liabilities, but is it providing the buyer with the right protection level?

Lewis stressed the importance of understanding the roofing warranty document.
“That document is pretty critical from the standpoint of a consumer in terms of these commercial roofs. You do need to dig into the details of these one-to-three-page documents. What’s included in these pages are substantial advantages for the seller over the buyer of this product.”

What does Lewis think makes a difference for the commercial roofing industry? Fortis warranties do not include a UCC disclaimer requirement, which gives power back to the buyer. Fortis warranties contain limited exclusions compared with standard manufacturer’s warranties, and they are transferrable, which provides needed flexibility when a selling a building.

Follow us on social media for the latest updates in B2B!

Image

Latest

women in construction
Career Paths: Women In Construction
February 10, 2025

In this episode of The AppleOne Podcast Career Paths series, host Brett Howroyd sits down with Shawna Alvarado to explore the evolving landscape of construction. As the second generation at O’Donnell Plastering, Shawna’s career path—from cosmetology to construction—reflects the industry’s expanding opportunities and the growing presence of women in roles ranging from tradespeople to…

Read More
Experts Are All Around You
Experts Are All Around You
February 7, 2025

In the latest episode of “UGC for B2B: Experts are All Around You,” hosts Geoffrey Short and Gordie Tamayo delve into the evolving landscape of user-generated content (UGC) in the B2B sector. The episode, aired on February 6, 2025, focuses on the shift from traditional content formats like PDFs and blogs to dynamic videos…

Read More
No Fail Trust Methodology
Empowering Teams with the No Fail Trust™ Methodology: Insights From U.S. Air Force Pilot Jason O. Harris
February 7, 2025

On this episode of the Through the Storm podcast, Dr. Travis Hearne speaks with Retired U.S. Air Force Pilot, Global Keynote Speaker, and all-around badass, Jason O. Harris. Lieutenant Colonel Jason Harris is a highly sought-after keynote speaker, best-selling author, expert thought leader, and professional pilot. As a fourth-generation military member, Jason’s distinguished career…

Read More
The Art of Communication in Disaster Recovery: Building Trust and Delivering Results
The Art of Communication in Disaster Recovery
February 6, 2025

In this episode of Inside Restoration and Recovery, host Martha Lewis sits down with Chris Matthews, Regional Director for Large Loss at BMS CAT, to explore the critical role of communication, preparation, and adaptability in disaster recovery. Chris shares his personal journey in the restoration industry, including his passion for helping clients during their…

Read More