One NASCAR Driver’s Key to Success? Kindness
Greg Crumpton lives by a simple mantra: Relationships drive business. Each week on Straight Outta Crumpton, Crumpton dives into the lost art of networking and speaks with the biggest influencers in business services to learn how they build, nurture and value their professional relationships. On this episode of Straight Outta Crumpton, Host Tyler Kern and Greg…
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Greg Crumpton lives by a simple mantra: Relationships drive business. Each week on Straight Outta Crumpton, Crumpton dives into the lost art of networking and speaks with the biggest influencers in business services to learn how they build, nurture and value their professional relationships.
On this episode of Straight Outta Crumpton, Host Tyler Kern and Greg Crumpton talked with former NASCAR driver Ward Burton, who won the 2002 Daytona 500. He now operates the Ward Burton Wildlife Foundation, whose mission is to conserve America’s Land and Wildlife through wise stewardship. They talk about his foundation, NASCAR, and how kindness benefits everyone.
Greg grew up watching Ward, just as Ward was also growing up, as they are near the same age. As Ward progressed through his NASCAR career, or Phase One of his life, according to Crumpton, he noted that he always admired how Burton handled his sponsorships. While growing up in Atlanta, Greg attended some of Ward’s races. But, Crumpton noted that professional athlete aside, he always admired how Burton carried himself and how he was a nice guy.
“It is really easy to be kind and available if they want a story about you, versus being the other way, so I was never aloof on any of that.” – Ward Burton
“In business and in personal life, that goes so far,” Crumpton said. “How you treat your people: your interviewers and your co-competitors. You set a good bar for that.”
Back in the days of print reporters in pit row and TV network reporters, Burton noted that those folks had a job to do, too.
“It is really easy to be kind and available if they want a story about you versus being the other way, so I was never aloof on any of that,” Burton said. He always took time to be available for requests because not only would you get a good message out about your team or partners, but it was about working together.
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About the author
Greg Crumpton is ServiceLogic’s Vice President of Safety and Industry Liaison. His work spans environmental health and safety and the mechanical systems that keep critical facilities running. Before joining ServiceLogic in 2014, he founded AirTight Mechanical in 1999 and built its business serving mission-critical facilities in the Carolinas. Earlier roles at McKenney’s took him through sales, project management and divisional leadership. On Straight Outta Crumpton, Greg gets into how people learned the work: the first invitation, the person who taught them and the decisions that followed. He remembers learning to solder as a child and keeping a black notebook of ideas before starting his company. In a separate conversation about making content, he recalls a trip to Guatemala where an unexpected invitation took him beyond his hotel.
