Trade Shows are Back But Will They Be Packed in 2022?

 

Commentary:

In this episode of Straight Outta Crumpton, Hosts, Greg Crumpton and Tyler Kern, sat down with, Scott Meyers, VP of Operations and Strategic Services at Service Logic. The three discussed the importance of relationships in the industry, as well as the future of trade shows in a post-COVID world.

Meyers was working for another company that did a lot of data center air conditioning work across the country when he met Crumpton. “We had hired Greg’s company back in the fay to perform a lot of work for us,” Meyers said. “Not only did our friendship blossom, but our business relationship blossomed from there.”

Meyers, who was worked in the data center industry for the past 10-15 years, believes that relationship building goes a long way in the industry, “You get to know a lot of folks in this industry and those relationships continue to prosper.”

“The stuff that we get to work on now together, if you think about how much of it is relational there is a lot of pieces,” Crumpton explained in regards to his and Meyer’s experiences in doing business together. “Typically if you and I are on a call together there’s usually somebody on that call that we’re taking care of that you or I or somebody in our group has had a relationship within a previous go round”

In regards to tradeshows, the two agree that face-to-face interactions are a vital component in not only building relationships with customers and industry partners, but also competitors.

More Like This Story:

InfoComm 2021: Can AI Take the Artificial Out of the Office Experience?

Importance of Trusting Relationships and Finding Humor While ‘SWFH’

Follow us on social media for the latest updates in B2B!

Image

Latest

entrepreneurial operating system
The Framework Series Advantage: Scaling Smarter with the Entrepreneurial Operating System
January 30, 2025

Entrepreneurs often struggle with scaling their businesses while maintaining clarity and efficiency. The Entrepreneurial Operating System (EOS), introduced by Gino Wickman in Traction, has gained traction since 2020 for helping leadership teams streamline operations, boost accountability, and achieve sustainable growth. Research shows that businesses with structured operational frameworks outperform their peers in revenue growth…

Read More
Marketing AI adoption
Marketing AI Adoption in B2B Enterprises
January 30, 2025

Aby Varma, founder of Spark Novus, leads a discussion on how AI is reshaping marketing within large B2B enterprises. He speaks with Shonodeep Modak, CMO of Schneider Electric’s Energy Management Business, about their AI journey, operational challenges, and strategies for successful AI adoption in marketing. They highlight lessons learned, misconceptions, and the future of…

Read More
frameworks
The Framework Series Advantage: Actionable Frameworks Drive Business Success
January 29, 2025

Businesses often invest heavily in training programs and methodologies, only to see them underutilized or abandoned due to complexity. This challenge underscores the importance of adopting streamlined, actionable frameworks that drive real results. Research shows that many small businesses struggle due to ineffective strategies and a lack of practical implementation tools. How can organizations…

Read More
AI sales and marketing tools
AI Sales and Marketing Tools Are Changing the Game But Are They Helping?
January 29, 2025

Over the past decade, marketing has become increasingly data-driven, with AI sales and marketing tools promising deeper insights and improved decision-making. Businesses have invested heavily in AI and automation, believing that more data equates to better performance. However, this shift has also created unintended challenges. According to a study by Gartner, only 54% of…

Read More