Ratified
Ratified is a radio show hosted by Voice of B2B Daniel Litwin, exploring the intersection of business and policy in long-form fashion. After the nation issued a national emergency on March 13, 2020, the impact on public education rushed in like a tsunami. Schools shut their doors and hustled to transition to remote education….
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Business Services
A Postmortem on Bloomberg 2020’s Marketing and Campaign Strategy: Ratified
Ratified is a radio show hosted by Voice of B2B Daniel Litwin, exploring the intersection of business and policy in long-form fashion. On this episode of Ratified, we’re getting our feet wet with election season content. At the time of release, the Democratic presidential primary is all but settled. Barring some massive shake-up, Joe…
Podcast Network
What Could Happen if Film Studios Owned Their Own Theaters: Ratified
On this episode of Ratified, MarketScale’s podcast on the intersection of policy and business, Voice of B2B Daniel Litwin takes a trip back in time – and to the modern-day legal battleground emerging under President Trump’s DOJ – to examine the 1948 Paramount Decision. To get you up to speed, that 1948 decision by…
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What a Sprint & T-Mobile Merger Means for Carriers and Consumers: Ratified
By early February, we should know whether or not the carrier industry will be left with three key players: AT&T, Verizon, and on the horizon, a merged Sprint and T-Mobile. The merger, though it’s been approved by the DOJ and the FCC, has been tied up in a lawsuit issued by state attorneys general…
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Why AV Integrators Don’t Want Electrician’s Licenses: Ratified
This episode of Ratified is trying something new; a considerably more niche topic. Whereas the last two went a little larger in scale, hitting on gig economy legislation in California and the state of net neutrality, this episode of Ratified is a look at the nitty gritty legislative back and forth of lobbying in…
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How Open Internet Advocates and ISPs Will Bring the Net Neutrality Fight to the States: Ratified
The fight for net neutrality is over at the federal level, at least for now. The Obama-era Open Internet Order of 2015 was repealed by Ajit Pai’s FCC and solidified after a DC circuit court of appeals’ final ruling, leaving prospects looking slim for legislation proactively regulating broadband internet. However, even with the federal…
Podcast Network
California’s AB 5 and the Legal Battle Ahead: Ratified
California Assembly Bill 5 is a piece of legislation that holds massive ramifications for the gig economy, specifically rideshare companies like Uber and Lyft. It was signed into law on September 18, 2019 in an attempt to limit the ability to classify workers as independent contractors rather than employees of a company. Governor Gavin Newsom…
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How Thoughtful Experience Design Leads to Better Business Outcomes
Salesforce gives organizations the ability to automate marketing, personalize outreach, and manage leads at scale—but those benefits only materialize when complex capabilities are implemented cohesively. Through its Salesforce Practice, CG Infinity brings together Marketing Cloud capabilities—including Email Studio, Automation Studio, and Journey Builder—alongside dynamic content, Cloud Pages, and third-party lead integrations. By designing these…
One Team, Shared Goals: Inside CG Infinity’s Client Philosophy
Successful Salesforce initiatives rely on alignment as much as technology. When partners stay focused on delivery rather than shared priorities, projects risk meeting technical requirements without achieving real business success. The strongest outcomes come from teams that treat client priorities as the foundation for every decision. That mindset defines how Meagan Diegelman, Principal at…
Salesforce Works Best When Informed Judgment Comes First
Salesforce can be a powerful growth platform, but its complexity can put inexperienced organizations at a disadvantage. Without strong in-house expertise, leaders may struggle to assess recommendations, push back on unnecessary scope, or determine whether proposed solutions truly support business outcomes. Over time, this can lead to overbuilt systems, excess cost, and decisions driven…
How CG Infinity’s Focus on Customer Advocacy Drives Better Delivery Outcomes
Strong delivery starts with advocacy—making sure customer priorities are clearly represented, consistently elevated, and never lost as work moves forward. At CG Infinity, that advocacy shows up through proactive thinking, idea-sharing, and a commitment to pushing for better outcomes at every stage of an engagement. Customer voices remain front and center, shaping decisions and guiding…