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Remote forklift operations are a growing trend today, where technological advancements allow operators to control these machines from thousands of miles away. Safety concerns, however, remain paramount in this discussion. After all, in 2020 alone, the National Safety Council found over 7,200 non-fatal injuries due to forklift accidents. In all logistics Industries, including construction, where…
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Mitsubishi Logisnext & Phantom Auto Make Forklift Driving a Desk Job
Two titans of industrial vehicles announced a partnership this may, with Phantom Auto and Mitsubishi Logisnext coming together to reshape the face of the industry and the ways employees interact with forklifts. According to an announcement of the partnership in Bloomberg this May, the partnership will “offer forklifts that can rove around a warehouse in…
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Creative Problem Solving in the Supply Chain Post-COVID
“It has merged into more of a headcount and workforce problem. So, how do we keep people coming and the lines rolling?,” he said. “It has been a challenge.” On our podcast, Ground Truth by Phantom Auto, our goal is to tell stories about the power of reimagined warehouse logistics, mobility and automation that speak…
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Ground Truth: Introducing Teleoperation for Industrial Vehicles
Henry Ford revolutionized the automobile. So, too, did Elon Musk. As automobile technology continues to advance, consumers are starting to see the next wave of technology, such as self-driving cars. But another new technology allows drivers to operate vehicles remotely, even from thousands of miles. On this episode of Ground Truth, a Phantom Auto podcast,…
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Issues Facing the Autonomous Technology Supply Chain in 2021 and Beyond
Today’s supply chain faces several compounding issues that were difficult to predict a year and a half ago. There are numerous short and long-term effects of COVID to deal with, as well as increasing pressure from growing consumer demands, challenges in implementing autonomous technology and a hiring shortage. On this episode of Ground Truth, a…
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Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode One)
When pandemic restrictions shut down restaurants, paused travel, and compressed social lives, connection didn’t disappear; it moved closer to home. Backyards quietly emerged as important gathering spaces, offering a simple way to be together without screens, schedules, or spectacle. What began as a workaround evolved into a familiar rhythm of gathering. In that shift,…
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…
Why the Best Careers Are Designed Like Resilient Supply Chains
What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
As people seek relief from constant digital noise, the backyard has quietly become a modern “third space” in everyday life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just selling products—they’re offering…