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Remote forklift operations are a growing trend today, where technological advancements allow operators to control these machines from thousands of miles away. Safety concerns, however, remain paramount in this discussion. After all, in 2020 alone, the National Safety Council found over 7,200 non-fatal injuries due to forklift accidents. In all logistics Industries, including construction, where…
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Mitsubishi Logisnext & Phantom Auto Make Forklift Driving a Desk Job
Two titans of industrial vehicles announced a partnership this may, with Phantom Auto and Mitsubishi Logisnext coming together to reshape the face of the industry and the ways employees interact with forklifts. According to an announcement of the partnership in Bloomberg this May, the partnership will “offer forklifts that can rove around a warehouse in…
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Creative Problem Solving in the Supply Chain Post-COVID
“It has merged into more of a headcount and workforce problem. So, how do we keep people coming and the lines rolling?,” he said. “It has been a challenge.” On our podcast, Ground Truth by Phantom Auto, our goal is to tell stories about the power of reimagined warehouse logistics, mobility and automation that speak…
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Ground Truth: Introducing Teleoperation for Industrial Vehicles
Henry Ford revolutionized the automobile. So, too, did Elon Musk. As automobile technology continues to advance, consumers are starting to see the next wave of technology, such as self-driving cars. But another new technology allows drivers to operate vehicles remotely, even from thousands of miles. On this episode of Ground Truth, a Phantom Auto podcast,…
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Issues Facing the Autonomous Technology Supply Chain in 2021 and Beyond
Today’s supply chain faces several compounding issues that were difficult to predict a year and a half ago. There are numerous short and long-term effects of COVID to deal with, as well as increasing pressure from growing consumer demands, challenges in implementing autonomous technology and a hiring shortage. On this episode of Ground Truth, a…
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Revolutionizing Revenue Cycle Management: The Power of AI & Automation
Amid a rapidly evolving tech landscape, decision-makers need to navigate new AI-driven solutions addressing industry-specific hurdles. This session, recorded at the HFMA 2025 show, sheds light on how leaders are using pioneering automation technologies to stay competitive and efficient.
AV Anywhere: Portable AV Systems Are Now Essential for Mission-Critical Response in Unpredictable, Connectivity-Challenged Environments
In crisis scenarios, portable AV systems must perform under pressure because failure is not an option. As Keysight Technologies notes, the evolution of mission-critical communications now depends on low-latency, mobile-ready platforms that can operate reliably in unstable, infrastructure-poor conditions, making portable AV systems essential for real-time response and public safety operations. These are the…
Vibes and the Future of Marketing with Adbloom Founder and CEO Andrew Abony
Affiliate marketing is shedding its outdated reputation and entering a new era—one centered on authenticity, emotional resonance, and genuine human connection. As the future of marketing becomes increasingly relationship-driven, this shift is impossible to ignore. In fact, during the 2024 U.S. Cyber Monday, influencers and affiliate marketers were responsible for driving around 20% of…
The Branding Balancing Act: Reinvent Without Losing Your Brand Identity
The recent resurrection of the Pac-12—reborn with new members and a possible rebrand—raises critical questions about what keeps a brand relevant in the face of disruption. According to Yahoo Sports, the rebuilt conference has signed a five-year media deal with CBS despite fielding just two original members, underscoring how legacy names must evolve to maintain…