Content Factory
The Coach YU Show on Startup Club delves into the profound impact of utilizing just one minute effectively. Hosted by Dennis Yu, founder of Content Factory, the show airs every Thursday evening and emphasizes the power of small actions in boosting productivity and gratitude. In this episode, Coach Yu shares numerous “one-minute recipes” –…
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Mastering Digital Marketing: Insights from Dennis Yu and Braden Kelley
In this episode of “Content Factory’s Coach You Show,” hosted by Dennis Yu, CTO of BlitzMetrics and Content Factory, Braden Kelley, author of “Charting Change” and “Stoking Your Innovation Bonfire,” shared his insights into mastering digital marketing and his journey into becoming a thought leader. Kelley emphasizes the importance of finding one’s unique focus,…
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The Power of Proximity: Networking and Success Through Connections
In a world increasingly interconnected by technology and social media, the age-old adage “It’s not what you know, but who you know” takes on new meaning. The concept and power of proximity, or being close to those with influence and connections, has never been more relevant. As platforms like Clubhouse facilitate unprecedented access to…
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Unveiling the Power of Co-Created Content with Dennis Yu and Danny Leibrandt
In a recent video discussion on co-created content, Dennis Yu, CTO of BlitzMetrics and Content Factory, and Danny Leibrandt, Pest Control SEO, emphasized the power of authenticity in content creation. They highlighted that content feels more genuine and resonates better with the audience when natural and organic rather than staged professionally. Yu and Leibrandt…
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Mastering Facebook Ads: Expert Insights with Ralph Burns, Kasim Aslam, and Dennis Yu
In this episode of the Perpetual Traffic podcast, host Ralph Burns, Founder & CEO of Tier 11, looks at the intricacies of Facebook Ads with experts Dennis Yu, CTO of BlitzMetrics and Content Factory, and Kasim Aslam, CEO of Solutions 8. The conversation centers on the transformative power of the “content factory” approach, emphasizing…
Articles
Using the Dollar-a-Day Strategy to Boost Engagement Rates
The digital age has ushered in a plethora of marketing strategies, each with its own unique promise. But among these, a simple yet potent method, termed “dollar-a-day,” is changing the landscape. Rooted in consistency and adaptability, the “dollar-a-day” strategy centers on micro-investments that test content for engagement, particularly on platforms like Twitter, Facebook, and…
Articles
The Power of Interconnectedness for Unleashing Marketing Potential
In a world saturated with digital content and marketing potential, building genuine, long-lasting relationships with your audience stands paramount. Gone are the days when a single catchy ad line or a well-crafted marketing campaign sealed the deal. Today, the art of relationship-building and marketing potential at scale hinges on consistent, diverse, and strategically distributed…
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PCP Attribution Analysis
Dr. Sam Ambewadikar, RVP and Medical Director at Anthem National Accounts, joins Brent to unpack the power of primary care attribution analysis—a tool he helped pioneer to spotlight the clinical and financial impact of members not having an established PCP. Drawing from his background as a practicing pediatrician and claims analytics leader, Dr. Sam shares…
Sydney Health Demo
In this episode, Christina Firouztash, Executive Advisor of Digital Solutions at Anthem, gives a dynamic walkthrough of the Sydney Health app—Anthem’s flagship digital member experience. Christina showcases how Sydney delivers personalized, simple, and equitable navigation across benefits, including virtual care, pharmacy, financial transparency, and social services access. From contextual chatbots and ID card access to…
Pharmacy Part 1
In this episode, Brent chats with Katie Brennan, National Sales Director at CarelonRx, about making pharmacy benefits more accessible, consistent, and member-friendly. Katie spotlights Carelon new advanced home delivery model, which brings the pharmacy counter—and the pharmacist—into the member’s home. With fewer retail pharmacies offering extended hours and many patients lacking reliable transportation, CarelonRx is…
Inclusive Care
Sammy Gonzalez, Regional Vice President at Elevance Health, joins Brent for a deeply personal and impactful conversation on health equity and inclusive care. Sammy shares a powerful story of medical misdiagnosis tied to cultural assumptions, underscoring how bias—even unintentional—can hinder care quality. He highlights Elevance’s work to improve diversity in provider networks, enhance cultural competency,…
