Elevating Your Digital Presence in EdTech

 

As the education industry continues to recover from the COVID-19 pandemic and work out ways to excel in the new normal and beyond, new players are beginning to enter the edtech space – but they often need a little help getting the word out.

Enter Square32 Consulting.

The company works with others in the education space to devise communications and marketing plans that help them grow and find success in an industry that’s constantly evolving.

Square32 Consulting’s success is largely driven by its leadership, including Founder and CEO Jennifer Stringer. On this episode of the Voices of eLearning, Stringer joined host JW Marshall to dive into how her own hands-on experience in education informs her current work and how the COVID-19 pandemic has shifted the company’s approach to helping organizations hit the ground running.

“Being a former educator and edtech buyer in leadership for schools and districts, I found that there was a bit of a disconnect in the way that companies were going to market,” Stringer said. “The expertise and the knowledge that myself and a few of my other teammates gained in working in schools and in knowing what’s happening on the inside really led to opportunities to help companies understand that market.”

The pandemic has made digital presence more important than ever, leading to a renewed focus on online efforts for Square32, particularly in helping companies that need to catch up and keep pace.

“Those companies that had not diversified their approach to building business were caught a little off guard and started to realize how quickly other people were ramping up their efforts,” Stringer said.

Stay Tuned for a New Episode Thursday!

Follow us on social media for the latest updates in B2B!

Image

Latest

DisruptED in Advanced Manufacturing: The Bridgestone Story with Will Robbins Pt. 1
February 14, 2025

The automotive world is seeing some unprecedented change, and the tire industry is no exception. As electric vehicles (EVs) grow in popularity, sustainability is a major concern. With new mobility trends emerging, companies like Bridgestone are at the forefront of innovation. Additionally, with the popularity of vehicles on the road being fitted with Bridgestone or…

Read More
advanced manufacturing
Female Leaders in the DisruptED World of Advanced Manufacturing with Rachel Potee
February 14, 2025

The manufacturing industry is undergoing rapid transformation, with automation, AI, and cutting-edge technology redefining how products are made and distributed. Despite these advancements, one challenge remains: gender diversity. Women still hold a disproportionately low number of leadership positions in manufacturing, making stories of female leaders all the more essential. In fact, according to a…

Read More
Co-Sell Connection 2025
Verizon Partner Network Co-Sell Connection 2025 Kick Off
February 13, 2025

The Co-Sell Connection 2025 webinar kicked off with a warm welcome from the host, Cesar Turan. The series aims to spotlight Verizon products and solutions and provide insights from top thought leaders to help navigate the evolving business landscape. Key Speakers and Topics In this session, Verizon’s partner leadership team, including Martina the Channel…

Read More
Financial Advisor
The Must-Have Financial Advisor Tech for 2025
February 13, 2025

The financial advisory industry is undergoing rapid technological change, with AI-driven tools, alternative investments, and social-driven platforms reshaping the landscape. With rapid advancements in fintech, advisors are under increasing pressure to integrate cutting-edge technology into their practice. But with so many options, which tools are truly game-changing, and which are overhyped? A critical resource…

Read More