What is the Future of AR and VR in Education?

On this episode of MarketScale Mornings, zSpace Senior Director, Sales Kevin Dougherty joined Voice of B2B Daniel Litwin and B2B Media Producer Tyler Kern live in MarketScale’s Trinity Studio.

zSpace is a highly engaging augmented reality and virtual reality learning platform designed with K-12 cross-curricular lessons in mind, and zSpace trainings are designed to ensure effective and impactful implementation of its innovative resource.

As Senior Director, Sales, Dougherty helps make zSpace the industry’s leading catalyst for education, working with partners and educators to support improvement efforts.

Dougherty, Litwin and Kern discussed what makes zSpace unique in the education technology space, the potential for powerful AR an VR applications and their interactivity, particularly in STEM education, the flexible nature of these solutions, and the adaptability of zSpace solutions to all types of learners.

“It is the interaction,” Dougherty said. “I wish I had a student sitting here to speak to that, because they’re the ones who can articulate that so beautifully. It’s as if they’re touching the automobile engine or have the frog right in front of them, dissecting. From a brain standpoint, it feels real.”

Bringing thought leadership to your morning routine, MarketScale Mornings will keep you informed with industry experts on the newest trends, events and beyond in B2B.

For the latest thought leadership, news and event coverage across B2B, be sure to check out our industry pages.

Follow us on social media for the latest updates in B2B!

Image

Latest

growing with sales
Get Vertical! Growing with Sales for Success
February 24, 2026

Buying behavior has shifted dramatically. Today’s B2B customers do most of their research before ever speaking with a salesperson. In fact, 61% of B2B buyers say they prefer a rep-free buying experience, according to a 2025 Gartner survey. At the same time, U.S. retail e-commerce sales exceeded $1.192 trillion in 2024. Growth still depends…

Read More
All Blacks
Standards, Identity, and Legacy: Leadership Lessons from the All Blacks and Other Elite Teams with James Kerr
February 23, 2026

Dynasties are rare. Most teams rise, win for a season, and fade. A superstar retires. A coach leaves. The chemistry shifts. What once felt inevitable suddenly looks fragile. Sustained excellence is far harder than a single championship run — it requires standards that survive ego, systems that outlast individuals, and a culture strong enough to…

Read More
governance
Exploring the Intersection of Board Governance, Community Engagement and Creativity with Ann Margolin
February 23, 2026

Behind every city vote, hospital budget or zoning decision is a leader navigating tough, often conflicting priorities. Right now, public leaders are operating in an environment of rising healthcare costs, workforce shortages and heightened community expectations—especially within safety-net systems that collectively provide billions in uncompensated care each year. The stakes are real—they affect patients…

Read More
career-connected
Workforce Alignment, and the New Blueprint for Career-Connected Learning Ecosystems
February 23, 2026

Workforce shortages, shifting federal and state policy, and rising skepticism about the return on investment of a traditional four-year degree have pushed career-connected learning to the forefront of education reform. According to the U.S. Bureau of Labor Statistics, overall employment is expected to increase by nearly 4.7 million jobs between 2022 and 2032, with…

Read More