What is the Future of AR and VR in Education?

On this episode of MarketScale Mornings, zSpace Senior Director, Sales Kevin Dougherty joined Voice of B2B Daniel Litwin and B2B Media Producer Tyler Kern live in MarketScale’s Trinity Studio.

zSpace is a highly engaging augmented reality and virtual reality learning platform designed with K-12 cross-curricular lessons in mind, and zSpace trainings are designed to ensure effective and impactful implementation of its innovative resource.

As Senior Director, Sales, Dougherty helps make zSpace the industry’s leading catalyst for education, working with partners and educators to support improvement efforts.

Dougherty, Litwin and Kern discussed what makes zSpace unique in the education technology space, the potential for powerful AR an VR applications and their interactivity, particularly in STEM education, the flexible nature of these solutions, and the adaptability of zSpace solutions to all types of learners.

“It is the interaction,” Dougherty said. “I wish I had a student sitting here to speak to that, because they’re the ones who can articulate that so beautifully. It’s as if they’re touching the automobile engine or have the frog right in front of them, dissecting. From a brain standpoint, it feels real.”

Bringing thought leadership to your morning routine, MarketScale Mornings will keep you informed with industry experts on the newest trends, events and beyond in B2B.

For the latest thought leadership, news and event coverage across B2B, be sure to check out our industry pages.

Follow us on social media for the latest updates in B2B!

Image

Latest

promoted
How to Succeed After Getting Promoted: Seeking Feedback, Acting with Intention, and Leading with Perspective
April 16, 2026

Stepping into a leadership role today isn’t just a step up—it’s a shift into constant visibility, where expectations arrive immediately and the margin for error narrows. As organizations flatten structures and demand faster decisions, newly promoted leaders are expected to deliver impact from the outset, often without the space to fully adjust. According to…

Read More
AI in business
A Practical Conversation About AI in Business: From Hype to Real-World Impact
April 15, 2026

Artificial intelligence has moved from buzzword to boardroom priority at a staggering pace. Yet despite widespread adoption, many organizations are still struggling to turn experimentation into measurable business value—some estimates suggest the majority of enterprise AI initiatives fail to scale successfully. As AI becomes “table stakes” across industries, the real challenge is no longer…

Read More
weekly drive-in
Metropolis: Weekly Drive-in
April 15, 2026

Metropolis “Weekly Drive In” reflects a new era of storytelling where AI meets real-world execution, turning everyday field performance into momentum. Centered on genuine conversions and local wins, the series highlights how the company is scaling not just through technology, but through visibility and shared recognition. In an emerging recognition economy, these updates act…

Read More
Drive In, Drive Out: The Rhythm of Metropolis
April 15, 2026

Behind the seemingly mundane choreography of a drive-in lies a broader story about how modern cities script behavior, turning even the simplest actions into rehearsed routines. What looks like repetition is really a quiet testament to systems designed for flow and control, where efficiency often outweighs individuality. In places like Metropolis, the rhythm of…

Read More