What is the Future of AR and VR in Education?

On this episode of MarketScale Mornings, zSpace Senior Director, Sales Kevin Dougherty joined Voice of B2B Daniel Litwin and B2B Media Producer Tyler Kern live in MarketScale’s Trinity Studio.

zSpace is a highly engaging augmented reality and virtual reality learning platform designed with K-12 cross-curricular lessons in mind, and zSpace trainings are designed to ensure effective and impactful implementation of its innovative resource.

As Senior Director, Sales, Dougherty helps make zSpace the industry’s leading catalyst for education, working with partners and educators to support improvement efforts.

Dougherty, Litwin and Kern discussed what makes zSpace unique in the education technology space, the potential for powerful AR an VR applications and their interactivity, particularly in STEM education, the flexible nature of these solutions, and the adaptability of zSpace solutions to all types of learners.

“It is the interaction,” Dougherty said. “I wish I had a student sitting here to speak to that, because they’re the ones who can articulate that so beautifully. It’s as if they’re touching the automobile engine or have the frog right in front of them, dissecting. From a brain standpoint, it feels real.”

Bringing thought leadership to your morning routine, MarketScale Mornings will keep you informed with industry experts on the newest trends, events and beyond in B2B.

For the latest thought leadership, news and event coverage across B2B, be sure to check out our industry pages.

Follow us on social media for the latest updates in B2B!

Image

Latest

personal branding
Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
December 5, 2025

Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…

Read More
IT
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
December 4, 2025

For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…

Read More
ROI
ROI Case Study
December 3, 2025

Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…

Read More
coverage
Clip 2 – Fighting for Coverage: One Patient’s Story
December 3, 2025

Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…

Read More