Is the Shift Back to Contractors a Positive for Home Improvement Stores?

During the pandemic, with many home construction projects stalled or slowed, home improvement stores like Home Depot and Lowe’s took a new approach – customers looking for DIY projects to eat up that time spent at home.

Now, with the world reopening and building material prices skyrocketing, these stores are shifting back to an approach targeting home building professionals, contractors and repair experts in the hope that it will drive new growth spurred by a legacy audience.

So, what motivating factors are truly driving this change? Will it work? And how should home improvement stores market their services to attract that business? To find out, Voice of B2B Daniel Litwin invited Spartan Media Founder and CEO Jeremy Knauff to this episode of MarketScale’s B2B Today.

Knauff has an extensive background in construction, making him an ideal source for insights and forecasts about the state of the home improvement industry through the rest of 2021 and beyond.

“What I do see [now that people can get back to experiences outside the home] is a huge trend of people going the professional route rather than taking the DIY approach,” Knauff said.

“I’m seeing a lot of pickup in the marketing that contractors of all sizes are doing. … The activity is not only here for now, but it’s going to be here for the long time.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

telecom
Predictive Networks: How Baron Weather and GIS are Strengthening Telecom Operations
February 12, 2026

Severe weather is no longer an occasional disruption for telecom providers—it’s becoming part of the operating environment. During Hurricane Ida in 2021, the Federal Communications Commission reported that nearly 1,000 cell sites across Louisiana and Mississippi went offline. In 2024, Hurricane Milton left more than 12% of cell sites in impacted areas of Florida…

Read More
The DAISY Foundation: Impacting Nurse Careers Through Recognition
The DAISY Foundation: Impacting Nurse Careers Through Recognition
February 12, 2026

Recognition is often described as a “nice to have” in healthcare, but on this episode of Care Anywhere, it’s framed as something far more essential. Host Lea Sims sits down with Deb Zimmermann, DNP, RN, NEA-BC, FAAN, Chief Executive Officer of The DAISY Foundation, and Bonnie Barnes, FAAN, co-founder of the organization, to explore…

Read More
Revpar Media
The Origin of Revpar Media: Host Calvin Tilokee’s Journey from Revenue Management to Performance Storytelling
February 11, 2026

Something has shifted in hotel marketing, and you can feel it. In a landscape where every property can publish polished visuals, aesthetics alone are no longer enough to stand out—or to convert attention into bookings. Research increasingly shows that social media now plays a meaningful role in how travelers choose destinations and plan trips,…

Read More
spiral growth
Spiral Growth: The Career Strategy That Builds Real Leaders
February 11, 2026

Leadership pipelines are under pressure. Companies are moving faster, roles are becoming more cross-functional, and high-potential talent is expected to deliver beyond narrow job descriptions earlier in their careers. At the same time, the World Economic Forum estimates that 39% of workers’ core skills will need to evolve by 2030 to keep pace with…

Read More