Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work

Rogue Marketing banner ad

 

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone viral for its realistic appearance! These ads have sparked significant discussion among marketers, demonstrating both the potential and challenges of integrating AI in content marketing. With technology evolving at breakneck speed, the stakes for effectively integrating AI into marketing strategies are high, as marketers must balance novelty and consumer acceptance.

How should marketers leverage generative AI in their campaigns? Is the time saved by using AI worth the potential consumer backlash?

In this episode of MarketScale’s premier roundtable show Experts Talk, host Daniel Litwin, the Voice of B2B at MarketScale, is joined by Ray Smith, Co-founder of Speaker Box Media, Danny Wong, VP of Growth and Innovation at TEAM LEWIS, Summer DuBois-Lenderman, Director of Operations and Agency Innovation at Public Label, and Kent Keirsey, CEO of Invoke. Together, they explore the current landscape of generative AI in content marketing, its benefits, and its pitfalls.

Key discussion points include:
– The need for marketing teams to be strategic and thoughtful in their use of generative AI, focusing on creativity and authenticity.
– The potential for AI to personalize content at scale, providing tailored experiences for different consumer segments.
– The importance of internal testing and experimentation with AI tools to understand their capabilities and limitations.

Ray Smith: Ray Smith is the co-founder of Speaker Box Media, a full-service podcast agency that assists brands in building authority online. With a focus on leveraging AI for content creation, Ray brings valuable insights into how long-form content can be broken down using AI tools, enhancing the podcasting experience.

Danny Wong: Danny Wong is the VP of Growth and Innovation at TEAM LEWIS. He offers a deep understanding of how generative AI can address client concerns and optimize brand communication.

Summer DuBois-Lenderman: Summer DuBois serves as the Director of Operations and Agency Innovation at Public Label. Specializing in ecommerce content and experiential marketing, Summer explores the innovative possibilities that generative AI brings to content creation.

Kent Keirsey: Kent Keirsey is the CEO of Invoke, a company dedicated to producing high-quality static image content through AI. Kent discusses the future of customized AI models for brands and the necessity of training marketing teams to proficiently use these tools.

Article written by MarketScale.

Follow us on social media for the latest updates in B2B!

Image

Latest

Revenue Cycle
Transformation Without Disruption: How Access Healthcare Is Rewiring the Revenue Cycle with Agentic AI
September 17, 2025

Hospitals are juggling shrinking margins and rising costs while denial volumes remain stubbornly high. In the revenue cycle alone, hundreds of billions are lost annually to preventable errors and inefficiencies—in fact, Access Healthcare CEO Shaji Ravi cites more than $250 billion wasted each year. Meanwhile, payers have accelerated their use of AI to adjudicate…

Read More
leading with intention
Making Meaning Out of Life’s Pause: Billie Whitehouse on Finding Strength, Setting Boundaries, and Leading With Intention
September 17, 2025

In June, Forbes profiled Billie Whitehouse, CEO and Creative Director of Wearable X, as she broke her silence about leading through a devastating health crisis. Diagnosed with stage 4 colon cancer at 27 while 22 weeks pregnant, Whitehouse underwent emergency surgery that ensured her survival, but came with the profound heartbreak of losing her…

Read More
Critical Care
Transforming the ICU Through Technology: Advances in Critical Care Telehealth Delivering Gold-Standard Care Anywhere
September 17, 2025

Critical care in the United States faces a mounting crisis. With a shortage of board-certified intensivists and younger, less experienced nurses filling ICUs, hospitals often struggle to provide timely, gold-standard care. Studies show that hospitals with board-certified intensivists in their ICUs see a 30% reduction in patient mortality, yet thousands of facilities still lack…

Read More
How to Scale Events Without Losing the Wow Factor
How to Scale Events Without Losing the Wow Factor
September 17, 2025

In this episode of Secured, host Mike Monsive, CEO of ASAP Security, reconnects with Idan Koren, CMO of Verkada, for a conversation about what it really takes to scale events without losing their impact. Idan shares how his team manages nearly 500 events a year—ranging from intimate gatherings to Verkada One, the company’s flagship…

Read More