American Farmers’ Beef with Burger King’s Flatulent Cow Ad: Business Casual

Powered by RedCircle

According to the Environmental Protection Agency, around 50% to 65% of all methane emissions come from human activities, including factory farming. So, in an effort to curtail the methane emissions caused by cattle flatulence by 33% per day, Burger King is adding 100 grams of lemongrass to improve its cows’ low-carb diet. Developed in collaboration with professors from the Autonomous University at the State of Mexico and University of California, Davis, Burger King’s new lemongrass-fed beef formula is purported to help cows release less methane during the digestion process. While the premise could help to curb a key contributor to climate change, a controversial YouTube Burger King ad, drawing millions of views and thousands of comments, has the U.S. beef farmers in a dither, swearing to cut ties with the chain, with leaders in the industry calling the marketing gambit both “condescending and hypocritical”. The ad, featuring a yodeling boy in a cowboy hat singing about cow farts, their methane release and impact on climate change, has even attracted criticism from scientists as well as from a Department of Animal Science professor at fellow collaborator UC Davis, as the burger chain’s ad focuses on cow flatulence instead of belching—the bigger problem—and promotes a study that is still ongoing.

On this snippet of Business Casual, Tyler Kern, Daniel Litwin and Taylor Bagley discuss not only how the ad portrays farmers, but how it seems to make light of both the scope of and solution to our planet’s climate issues. The Business Casual trio also break down different studies conducted over the years that point to the specific companies responsible for the majority of greenhouse gas emissions, as well as studies that compare the emissions produced by different industry segments versus that of the Agriculture sector.

Bringing thought leadership your way, MarketScale’s Business Casual keeps you current with the hottest topics and newest trends shaping business today. And for the latest thought leadership, news and event coverage across B2B, be sure to check out our Industry pages.

For the latest news, videos, and podcasts in the Food & Beverage Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

mobile gaming
From Flip Phones to Free-to-Play Empires: How Mobile Gaming Reshaped Business Models, Communities, and Esports
September 17, 2025

Mobile gaming has quietly become the largest segment of the global gaming industry, generating about $92 billion annually—more than both PC and console games. Yet for decades, many brands and agencies underestimated its reach, focusing instead on arena-filling esports tournaments or blockbuster console titles. With nearly everyone carrying a smartphone, however, mobile has become…

Read More
Revenue Cycle
Transformation Without Disruption: How Access Healthcare Is Rewiring the Revenue Cycle with Agentic AI
September 17, 2025

Hospitals are juggling shrinking margins and rising costs while denial volumes remain stubbornly high. In the revenue cycle alone, hundreds of billions are lost annually to preventable errors and inefficiencies—in fact, Access Healthcare CEO Shaji Ravi cites more than $250 billion wasted each year. Meanwhile, payers have accelerated their use of AI to adjudicate…

Read More
leading with intention
Making Meaning Out of Life’s Pause: Billie Whitehouse on Finding Strength, Setting Boundaries, and Leading With Intention
September 17, 2025

In June, Forbes profiled Billie Whitehouse, CEO and Creative Director of Wearable X, as she broke her silence about leading through a devastating health crisis. Diagnosed with stage 4 colon cancer at 27 while 22 weeks pregnant, Whitehouse underwent emergency surgery that ensured her survival, but came with the profound heartbreak of losing her…

Read More
Critical Care
Transforming the ICU Through Technology: Advances in Critical Care Telehealth Delivering Gold-Standard Care Anywhere
September 17, 2025

Critical care in the United States faces a mounting crisis. With a shortage of board-certified intensivists and younger, less experienced nurses filling ICUs, hospitals often struggle to provide timely, gold-standard care. Studies show that hospitals with board-certified intensivists in their ICUs see a 30% reduction in patient mortality, yet thousands of facilities still lack…

Read More