Beyond Meat & McDonald’s McPlant Partnership Remains Vague

When McDonald’s added a meat free alternative to their menu with the Beyond Meat burger, the coupling between the two companies seemed to be a win-win. But McDonald’s recent announcement of the McPlant burger, a product that does not bear the Beyond name, is a surprise for investors of both brands. The announcement leaves many unanswered questions about suppliers and partnerships moving into the future. Both companies decline to report on who will be a supplier for the new product, according to CNBC.

MarketScale hosts Daniel Litwin and Tyler Kern consider what is in store for the two food brands. As Beyond Meat looks at an uncertain future, Litwin predicts a potential buyout of the company, even if they find success in another behind-the-scenes or B2B relationship. Kern emphasizes the uncertainty on the line, and what dropping the major partnership would mean for the company.

KEY POINTS:

  • Beyond Meat’s rough third quarter hopes to turn around with McPlant announcement.
  • Questions still hang in the air about suppliers and sourcing for the new McDonald’s meatless product.
  • Can Beyond Meat keep investors satiated, even with CEO Ethan Brown’s vagueness about the company’s future?

For the latest news, videos, and podcasts in the Food & Beverage Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

medicine
The Art of Recovery: Where Music and Medicine Meet in Patient Care
May 14, 2026

Healthcare today can feel overwhelming—not just for patients, but for the teams caring for them. After a major illness or injury, recovery isn’t handled by one doctor alone; it often involves a whole network of specialists, from physical therapists to nurses to social workers, all trying to help someone regain their independence and quality…

Read More
infant health
From Monitoring to Knowing: How Owlet Is Redefining Infant Health at Retail
May 14, 2026

Baby monitors have long promised parents the ability to see and hear their child from another room. But as connected health devices become more normalized in everyday life, from smartwatches to sleep trackers, parents are beginning to expect more than visibility. They want insight. For Owlet, that shift matters because its wearable monitors track…

Read More
SPD
Unlocking CensisAI²: The Metrics That Matter for Smarter SPD Decisions
May 13, 2026

Sterile processing departments are swimming in data, from workflow automation and supply data to patient outcome and quality metrics. But the real challenge is not collecting more information; it is knowing which metrics actually improve SPD performance, technician education, OR readiness and patient safety. For Censis, a leader in surgical asset management, the focus…

Read More
User-generated content
The New Rules of Discoverability: How User-Generated Content Is Reshaping Search, Trust, and Brand Visibility
May 12, 2026

User-generated content (UGC) is moving from marketing side dish to main course as large language models change how people discover brands, products, creators, and ideas. Customer reviews, forum posts, videos, and community conversations increasingly carry more influence than polished brand copy because they feel more specific, lived-in, and trustworthy. As AI systems learn from…

Read More