How Good is H-E-B’s Strategy to Secure Market Share in Dallas?

 

San Antonio-based grocery chain H-E-B is headed north. The beloved Texas grocer plans to open two stores in the Dallas/Fort Worth area by the Fall of 2022. Walmart and Kroger dominate the North Texas market. However, H-E-B will have to fight to break through this crowded area, including Whole Foods, Costco, and Target.

Voice of B2B, Daniel Litwin talked with Mark Hamstra, a freelance business writer at Supermarket News, a publication delivering research and editorial content aimed at executives in the food retail and grocery industry, on Marketscale TV about H-E-B’s plans.

H-E-B is known for its “Texas First” approach with its branding and its focus on putting local brands in its stores. The grocer has also created much goodwill for its community outreach efforts, most recently when it let customers leave with free food during the winter blackouts

“H-E-B, obviously, has a very strong presence and reputation in other markets in Texas,” Hamstra said. “They have a very deliberate expansion strategy.” He elaborated that H-E-B pays attention to where real estate is being built, and then they’ll go in and set up a presence. With houses going up in Frisco and Plano, they headed north.

H-E-B spent 2020 at the top of dunnhumby’s Retailer Preference Index, only to be bested by Amazon in 2021. Hamstra said it’s hard to top Amazon at the moment, especially over the past year. He thinks other attributes are what make H-E-B stand out and what makes consumers turn to their stores.

“Their assortment, their high level of service,” Hamstra said, “those are the kinds of things that have attracted consumers to traditional supermarkets for a long time.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

DXpedition
Icom Powers 3Y0K : Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island Part 1
July 11, 2025

Bouvet Island sits at the edge of the world. It is frozen, uninhabited, and almost impossible to access. Fewer people have set foot there than in space. That level of remoteness is exactly what makes it so valuable to amateur radio operators. The island ranks tenth on ClubLog’s list of Most Wanted DXCC entities,…

Read More
entrepreneurial success
The Hidden Key to Entrepreneurial Success: Build Momentum Through Personal Branding and Authentic Networking
July 10, 2025

What if the biggest pivot of your career started with a conversation?  In this episode of Professional Quotient, host Jason Winningham welcomes Fanny Dunagan, CEO and Content Strategist of PathLynks, LLC. Fanny shares her journey from high-pressure consulting in Singapore to founding her own media and branding company — and why learning to network…

Read More
Q2 2025
RM Q2 2025 Wrap Up
July 9, 2025

Rogue Marketing continues to lead with intention in a space often driven by noise. Q2 2025 reflected a strategic focus on substance, where each initiative supported long-term brand growth. The team transformed internal recognition efforts into enduring brand assets and refined event strategies through immersive, results-driven experiences. Website launches during the quarter balanced visual…

Read More
amateur radios
Hamvention Spotlight: Emergency Preparedness Led PrepHam Paul to Amateur Radios and a Rising Voice in the Field
July 9, 2025

PrepHam Paul (K5VLP) celebrated his first visit to Dayton Hamvention by marking a major channel milestone. He hosted a giveaway of the  IC-2370B mobile radio from Icom to thank viewers for helping him reach 10,000 subscribers. His passion for emergency preparedness, rooted in his experience as an Eagle Scout and later studies in emergency management,…

Read More