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Bobby Connors

Contributor Modern Restaurant Management (MRM) Magazine

Network Services in Restaurants Improve Customer Experiences When Used in a Balanced Approach


Are restaurants losing the human touch in their race to embrace technology, or can network services in restaurants strike the perfect balance between efficiency and customer satisfaction?

Signs indicate a seismic technology shift in the industry is underway, with 75% of independent restaurant operators gearing up to integrate new technology systems within the following year. This strategic shift aims to tackle rising operational costs and boost profit margins. It’s a response to the dual challenges of labor management and the growing demand for takeout and delivery, signaling a crucial turn in the restaurant industry’s technological evolution.

Adopting digital technologies like QR code menus, mobile order-ahead, pay-at-table systems, and cloud-based automation has seen a significant uptick, with 69% of restaurants persisting with online ordering and 36% increasing their investment in restaurant software. This trend, catalyzed by the pandemic, is not just reshaping the dining experience but is also setting the stage for a more resilient future in the industry.

However, not everyone welcomes these technological innovations. Some customers express a longing for traditional dining experiences, suggesting a need for a more nuanced approach to technology that respects the fundamental human aspects of hospitality. This sentiment underscores a critical reassessment of how technology should complement, rather than dominate, the essence of dining out.

In this context, the question arises: How can network services in restaurants enhance both the guest experience and operational efficiency without compromising the personal touch?

Bobby Connors, a Veteran Restaurant Manager and a Contributor at Modern Restaurant Management, offers a compelling perspective. He advocates for the strategic integration of network services, particularly in the reservation process, to streamline operations and enrich the guest experience.

“Leveraging best-in-class network services in three specific areas will ensure that guests have experiences worth sharing with friends and on social media,” Connors says.

Connors’ insight underscores the critical role of technology in sculpting a modern, memorable dining experience that harmoniously blends efficiency with the warmth of human interaction.

Article by James Kent

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