The Journey of Fig & Olive Proves Restaurant Expansion is Possible in 2023

 

Restaurant expansion in 2023? While that may sound hard to believe, the restaurant industry has seen a 4.9% increase in sales in 2023. While increased prices due to inflation may be driving some of those increases, indicators show now is the best time since the pandemic’s beginning to consider a restaurant expansion. But what does it take to expand a restaurant chain successfully, and how does a brand maintain its unique identity?

On the latest episode of The Main Course, hosted by Barbara Castiglia of Modern Restaurant Management, Alexis Blair, CEO of Fig & Olive, shares insights into her restaurant’s expansion journey. Their conversation covers the challenges and triumphs of taking a brand global, maintaining the essence of the brand while adapting to new markets, and the impact of the pandemic on the restaurant industry.

Castiglia and Blair’s discussion includes:

  • The concept and experience of Fig & Olive, which is more than just great food and cocktails; it’s a lifestyle inspired by the French Riviera
  • The process of adapting the menu to fit cultural differences in new markets, such as Qatar
  • The lessons learned from the pandemic and how it has reshaped the restaurant industry

“We are a team of problem solvers, and we really emphasize being strategic at all times,” Blair said. “And as we face some of these different things, it’s always taken this head-on approach. If it’s the supply chain issues, what can we do, what can we get, how do we work with our vendors, and stay on top of this reengineering? We’re still ensuring we’re providing that ingredient-driven cuisine that will speak to the DNA of Fig & Olive.”

Alexis Blair, a former professional ballet dancer, found her passion in the restaurant industry. She worked her way up through various roles in the industry, including operational and finance roles, before becoming the CEO of Fig & Olive in 2019. Her journey and insights offer a unique perspective on the restaurant industry and the expansion process.

Follow us on social media for the latest updates in B2B!

Image

Latest

Career
How to Build a Purpose-Driven Career in the Age of AI and Acceleration
October 9, 2025

In a world reshaped by AI, global connectivity, and relentless technological advancement, the pace of disruption has never been greater. Careers are being reinvented as industries transform, and individuals everywhere are being challenged to find meaning, adaptability, and creativity in their professional paths. According to Deloitte’s 2024 Gen Z and Millennial Survey, 86% of…

Read More
youth
Fashion, Identity, and Digital Life Collide: Why Brands Must Listen, Collaborate, and Co-Create With the Next Generation of Youth
October 8, 2025

As the lines blur between fashion, identity, and digital life, brands are racing to understand how today’s youth are reshaping culture and commerce. Pacsun’s new Youth Report 2025, produced in partnership with GlobalData, offers one of the most detailed portraits yet of Gen Z and Gen Alpha—two generations united by self-expression but divided by…

Read More
talent
Grow Your Own Talent: How McDonald’s and Skilltrade Are Building a Culture of Lifelong Learning
October 7, 2025

The world of work is changing faster than ever. Automation is reshaping jobs, new technologies are rewriting what “qualified” means, and a new generation of workers is redefining what they expect from employers. From fast food to healthcare, companies are realizing they can’t just hire talent — they have to build it. They’re starting to…

Read More
The Tesla Test-How AI is Changing How We Search Video
The Tesla Test: How AI is Changing How We Search Video
October 7, 2025

In this episode of Secured, Mike Monsive sits down once again with Idan Koren, EVP of Marketing at Verkada, to discuss how artificial intelligence is transforming the landscape of physical security, operational efficiency, and the broader business of technology. The conversation begins with Verkada’s groundbreaking integration of natural language search in video surveillance —…

Read More