White Castle Adds AI-Powered Robots to the Kitchen: Business Casual

Powered by RedCircle

Reminiscent of Rosie the Robot, the robotic housekeeper in the 60’s era space-aged The Jetson’s cartoon, Flippy the frying (and grilling) robot is set to make its debut this September at White Castle, the country’s first fast food burger chain (established in 1921). Created by Miso Robotics and first unveiled in 2018, Flippy is the world’s first autonomous robotic kitchen assistant, boasting IoT compatibility, cloud-based monitoring and learning, and auto tool switching capabilities that enable it to not only work the grill or fryer, but also self-clean and work collaboratively with kitchen staff, too. While Flippy has cooked more than 40,000 pounds of fried food—including 9,000 sandwiches at LA’s Dodger Stadium, the Arizona Diamondbacks’ Chase Field, and two CaliBurger locations—White Castle has been in collaboration with Miso for over a year now, aiming to get Flippy on a ROAR (robot on a rail) system at a select location to seamlessly shift between the burger griddle and the oil fryer while allowing restaurant employees to focus more on hospitality instead.

Could this robotic development be the automated solution the food industry is seeking, particularly during pandemic-driven labor challenges, increased delivery demand, and contactless consumer preferences? In this snippet of Business Casual, find out what co-hosts Daniel Litwin and Tyler Kern think as they discuss the proliferation of automation in the food industry and the future possibilities if Flippy’s trial run at White Castle is a success.

Tune into the Business Casual podcast each Wednesday and Friday to stay abreast of the recent trends and hottest topics impacting the food and beverage sector. And, be sure to check out MarketScale’s Industry pages for the latest thought leadership, news and event coverage across B2B.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

summer melt
From Freshmen to Founders: Michigan Students Take on Higher Ed’s Summer Melt Crisis with MeetYourClass
May 29, 2025

A growing number of colleges are struggling to convert applicants into enrolled students—and to keep them engaged through graduation. With Gen Z students relying heavily on familiar digital platforms like Instagram and Discord for social interaction, traditional college tools for orientation, enrollment, and community-building often miss the mark. According to research, between 10 to 40…

Read More
Aviation maintenance
The Future of Flight Depends on Mechanics, Not Machines: How Jets MRO is Solving the Aviation Maintenance Talent Gap
May 28, 2025

Private aviation is booming—but behind the sleek jets and luxury cabins lies a hidden crisis. A looming shortage of qualified aviation maintenance technicians threatens to ground growth. According to Boeing’s 2023 Pilot and Technician Outlook, the industry will need about 690,000 new maintenance technicians by 2042. While private jet usage is skyrocketing, the infrastructure to…

Read More
digital learning ecosystem
Stride at 25: Redefining the Digital Learning Ecosystem for Today’s K–12 Learners
May 28, 2025

As virtual learning matures and school choice accelerates across the U.S.,the 25th anniversary of Stride Inc. offers a moment to reflect on how far the digital learning ecosystem has come and where it’s headed.. Once known as K12 Inc., the company helped pioneer online education at scale. But in a landscape shaped by evolving…

Read More
search
From Search (SEO) to Answers with Generative AI
May 27, 2025

In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Mike Ensing, Founder and CEO of Revere AI. They explore how LLMs are revolutionizing search, shifting the customer journey, and forcing a new marketing playbook where brand discovery is increasingly…

Read More