Fusion

Fusion: The Benefits of Briefing Centers

John Kolesar, Enterprise Account Manager for Electrosonic, and Sean McChesney, Experience Technology Consultant for Electrosonic, stopped by the Fusion podcast to discuss the benefits and advantages of businesses having an on-site briefing center. “A briefing center is a themed, immersive, corporate space where visitors can interact with products, the brands, and the employees of the…

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Fusion
Fusion: Creating Smart Workspaces with AV, Tech, and UX Design

The modern-day office space is getting a shake-up. Gone are the days of gray cubicles and harsh, fluorescent-lit office floors. Contemporary workspaces are seeing a monumental shift in style, design and function, with innovative tech companies like Google and Apple leading the charge. Silicon Valley start-ups are drafting up corporate campuses that focus on collaboration,…

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Fusion
Fusion: Discovering the Technology Behind Washington D.C.’s Spy Museum

Spies have captured global audience attention for centuries, be they real-world spies like the Rosenbergs, or famous fictional characters like James Bond. It’s no wonder the International Spy Museum is “the most successful paid admission museum in D.C.,” said Chris Cooper, the Spy Museum’s Project Manager for Electrosonic. On this episode of Fusion, we take…

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Fusion
Fusion: How Electrosonic Delivered Award-Winning AV to the World’s Largest Museum Complex

The Sheikh Abdullah Al Salem Cultural Centre in Kuwait contains 23 galleries, 800 exhibits, a 4D theater and a 1 million-liter aquarium. Becoming the world’s largest museum complex, the centre is a cultural and financial staple of Kuwait City. It was conceived and constructed over a five year period, headed up by none-other than Electrosonic….

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Fusion
Fusion: The XR Revolution is a Team Effort

In 2016, Nintendo launched the wildly popular Pokemon GO, introducing everyday consumers to the joys of augmented reality (AR). The Oculus virtual reality (VR) headset is just one of many popular wearables that allow gamers to immerse themselves in a virtual world. The extended reality revolution is happeninQg before our eyes. In this inaugural episode…

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Fusion
Fusion: Observations and Trend Watching from InfoComm 2019 with Electrosonic

When you attend a cutting-edge conference like InfoComm 2019, you honestly need time and brain power to digest everything you’ve seen. That’s why MarketScale host Daniel Litwin hosted a post-show conversation with Bryan Hinckley, president of Electrosonic, and Maurizio Capuzzo, CMO of Electrosonic, who give their tech and culture perspectives on the effect of the conference….

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Fusion
Fusion: Theme Park AV and How ‘Star Wars: Galaxy’s Edge’ is Maximizing Storytelling

Theme parks have become a place where fans and guests can travel into new worlds and experience much more than just a thrilling ride. These immersive experiences are getting bigger, more detailed, and are requiring the support of innovative AV installs. As consumers come to expect more from their theme park visits, where does AV…

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business
How Thoughtful Experience Design Leads to Better Business Outcomes
February 1, 2026

Salesforce gives organizations the ability to automate marketing, personalize outreach, and manage leads at scale—but those benefits only materialize when complex capabilities are implemented cohesively. Through its Salesforce Practice, CG Infinity brings together Marketing Cloud capabilities—including Email Studio, Automation Studio, and Journey Builder—alongside dynamic content, Cloud Pages, and third-party lead integrations. By designing these…

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client
One Team, Shared Goals: Inside CG Infinity’s Client Philosophy
January 31, 2026

Successful Salesforce initiatives rely on alignment as much as technology. When partners stay focused on delivery rather than shared priorities, projects risk meeting technical requirements without achieving real business success. The strongest outcomes come from teams that treat client priorities as the foundation for every decision. That mindset defines how Meagan Diegelman, Principal at…

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Salesforce
Salesforce Works Best When Informed Judgment Comes First
January 31, 2026

Salesforce can be a powerful growth platform, but its complexity can put inexperienced organizations at a disadvantage. Without strong in-house expertise, leaders may struggle to assess recommendations, push back on unnecessary scope, or determine whether proposed solutions truly support business outcomes. Over time, this can lead to overbuilt systems, excess cost, and decisions driven…

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customer advocacy
How CG Infinity’s Focus on Customer Advocacy Drives Better Delivery Outcomes
January 31, 2026

Strong delivery starts with advocacy—making sure customer priorities are clearly represented, consistently elevated, and never lost as work moves forward. At CG Infinity, that advocacy shows up through proactive thinking, idea-sharing, and a commitment to pushing for better outcomes at every stage of an engagement. Customer voices remain front and center, shaping decisions and guiding…

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Other Fusion
Fusion: Technology Master Plans are the Blueprints for AV-Driven Design
May 8, 2019

Would you build a building without a blueprint? Probably not. The same applies to AV design. That’s because technology in architectural design isn’t an afterthought—it’s an expectation, said technology master planning expert Robert Pourciau. He joined us on today’s episode of the Pro AV Podcast, brought to you by Marketscale to explain the practicalities of…

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Fusion: How Control Room Design Impacts an Evolving Energy Industry
April 17, 2019

On today’s MarketScale Pro AV podcast, we are joined by Electrosonic Pre-Sales and Design Engineer Doug Walker and Project Manager Bob Mann for a conversation on extended control room design. Control rooms are integral to companies that make mission-critical decisions daily. As Walker points out, the term “control room” does not mean the same thing…

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Fusion: How “Experience” is Pushing AV Designs and Manufacturers to New Heights, with Electrosonic
March 6, 2019

Every single day we learn new processes and develop new solutions that can help save us time and money. There are few people alive today that don’t have smartphones or don’t use some type of virtual assistant or smart device at either their home or workplace. Innovations in automation and smart design have permeated our…

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