Fusion

Fusion: The Benefits of Briefing Centers

John Kolesar, Enterprise Account Manager for Electrosonic, and Sean McChesney, Experience Technology Consultant for Electrosonic, stopped by the Fusion podcast to discuss the benefits and advantages of businesses having an on-site briefing center. “A briefing center is a themed, immersive, corporate space where visitors can interact with products, the brands, and the employees of the…

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Fusion
Fusion: Creating Smart Workspaces with AV, Tech, and UX Design

The modern-day office space is getting a shake-up. Gone are the days of gray cubicles and harsh, fluorescent-lit office floors. Contemporary workspaces are seeing a monumental shift in style, design and function, with innovative tech companies like Google and Apple leading the charge. Silicon Valley start-ups are drafting up corporate campuses that focus on collaboration,…

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Fusion
Fusion: Discovering the Technology Behind Washington D.C.’s Spy Museum

Spies have captured global audience attention for centuries, be they real-world spies like the Rosenbergs, or famous fictional characters like James Bond. It’s no wonder the International Spy Museum is “the most successful paid admission museum in D.C.,” said Chris Cooper, the Spy Museum’s Project Manager for Electrosonic. On this episode of Fusion, we take…

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Fusion
Fusion: How Electrosonic Delivered Award-Winning AV to the World’s Largest Museum Complex

The Sheikh Abdullah Al Salem Cultural Centre in Kuwait contains 23 galleries, 800 exhibits, a 4D theater and a 1 million-liter aquarium. Becoming the world’s largest museum complex, the centre is a cultural and financial staple of Kuwait City. It was conceived and constructed over a five year period, headed up by none-other than Electrosonic….

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Fusion
Fusion: The XR Revolution is a Team Effort

In 2016, Nintendo launched the wildly popular Pokemon GO, introducing everyday consumers to the joys of augmented reality (AR). The Oculus virtual reality (VR) headset is just one of many popular wearables that allow gamers to immerse themselves in a virtual world. The extended reality revolution is happeninQg before our eyes. In this inaugural episode…

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Fusion
Fusion: Observations and Trend Watching from InfoComm 2019 with Electrosonic

When you attend a cutting-edge conference like InfoComm 2019, you honestly need time and brain power to digest everything you’ve seen. That’s why MarketScale host Daniel Litwin hosted a post-show conversation with Bryan Hinckley, president of Electrosonic, and Maurizio Capuzzo, CMO of Electrosonic, who give their tech and culture perspectives on the effect of the conference….

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Fusion
Fusion: Theme Park AV and How ‘Star Wars: Galaxy’s Edge’ is Maximizing Storytelling

Theme parks have become a place where fans and guests can travel into new worlds and experience much more than just a thrilling ride. These immersive experiences are getting bigger, more detailed, and are requiring the support of innovative AV installs. As consumers come to expect more from their theme park visits, where does AV…

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employer-sponsored apprenticeships
The Degree That Pays You Back: How Employer-Sponsored Apprenticeships Are Rewriting Higher Ed
March 9, 2026

Higher education is under pressure. Over the past few years, public confidence in the value of a four-year degree has declined significantly, with fewer Americans expressing a strong belief that traditional higher education delivers a worthwhile return on investment. At the same time, employers consistently report that graduates lack job-ready skills—particularly the “durable skills”…

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Denial Data
Turning Denial Data Into Action: How Healthcare Organizations Can Fight Back Against Payer Denials
March 5, 2026

Healthcare providers across the U.S. are facing a growing wave of claim denials that is putting pressure on already strained hospital finances. Industry research from the American Hospital Association shows that nearly 15% of medical claims submitted to private payers are initially denied, forcing hospitals and health systems to spend about $19.7 billion annually attempting…

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Jabra
ISE 2026: Jabra Unveils Scalable Room Solutions for the Hybrid Workplace
March 5, 2026

At ISE 2026, Jabra highlighted how meeting technology is evolving to support the realities of hybrid work, where the experience must be equally effective for people inside and outside the room. In a conversation with Craig Durr, Chief Analyst and Founder of The Collab Collective, Jabra’s VP of Video Product Olly Henderson explained that…

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Marketing AI Pulse
The Marketing AI Pulse Brief for Feb 2026: Trust in the World of LLM Ads, OpenClaw, Reddit & More!
March 3, 2026

Starting in 2026, The Marketing AI SparkCast alternates between the Marketing AI Pulse Monthly Brief and in-depth interviews with leading marketing AI innovators. This episode is the February 2026 edition of the Monthly Brief and focuses on trust and authenticity in an AI-driven world. Aby Varma and Matt Cyr explore the emergence of advertising inside…

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Other Fusion
Fusion: Technology Master Plans are the Blueprints for AV-Driven Design
May 8, 2019

Would you build a building without a blueprint? Probably not. The same applies to AV design. That’s because technology in architectural design isn’t an afterthought—it’s an expectation, said technology master planning expert Robert Pourciau. He joined us on today’s episode of the Pro AV Podcast, brought to you by Marketscale to explain the practicalities of…

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Fusion: How Control Room Design Impacts an Evolving Energy Industry
April 17, 2019

On today’s MarketScale Pro AV podcast, we are joined by Electrosonic Pre-Sales and Design Engineer Doug Walker and Project Manager Bob Mann for a conversation on extended control room design. Control rooms are integral to companies that make mission-critical decisions daily. As Walker points out, the term “control room” does not mean the same thing…

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Fusion: How “Experience” is Pushing AV Designs and Manufacturers to New Heights, with Electrosonic
March 6, 2019

Every single day we learn new processes and develop new solutions that can help save us time and money. There are few people alive today that don’t have smartphones or don’t use some type of virtual assistant or smart device at either their home or workplace. Innovations in automation and smart design have permeated our…

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