A Heart Attack Detection Unit That Can Reduce Unnecessary ER Visits

When the legend becomes fact, print the legend. In the case of Branislav Vajdic, Ph.D., CEO, and Founder of HeartBeam, this legend truly is fact. Vajdic arrived in the US in the late 1970s and got his Ph.D. in electrical engineering. He then worked for Intel, designing the first flash memory and eventually the design manager for Intel’s Pentium chips. I Don’t Care’s Kevin Stevenson spoke with Vajdic about his latest undertaking, HeartBeam, whose mission is to detect heart attacks before they become fatal. So, how does a legendary chip designer become a cardiovascular insider?

“Back in Europe, my father was a well-known physician/surgeon, and one afternoon he did not feel well,” Vajdic explained. “He had this chest pain, discomfort, etc. Despite his medical background, he did what most people do; he disregarded the symptoms. He said, well, it’s going to be okay; it’s nothing serious. Unfortunately, that was a heart attack in process, and we lost him. That stuck with me all these years, and when I left Intel, I decided I’m going to turn my career to solving the problem of heart attack detection.”

In 2015 Vajdic began an in-depth search for a solution that could help a patient distinguish between something as minor as indigestion or a pulled muscle versus the patient having an actual heart attack.

“There was nothing out there that could be with a patient 24/7,” Vajdic said. The solution needed to be effortless for the patient and small enough that they could always carry around with them. “It turned out to be a very difficult technical problem, and I paired with two nuclear physicists. And we started looking at this problem that was deemed to be unsolvable. How do you with a credit card-sized device capture enough information from the heart activity to detect a heart attack?”

But unsolvable problems never stopped Vajdic before, and they were not about to stop him now. HeartBeam’s portable medical-grade heart attack detection device is that solution.

More Like This Story:

From an Idea to Billion Dollar Company: How a Doctor Lobbied DC for HSAs

The Role of Remote Cardiac Monitoring Technology in Saving Lives

 

Follow us on social media for the latest updates in B2B!

Image

Latest

How Branded Moving Trucks Help Storage Facilities Attract More Customers
August 1, 2025

You know that feeling when you see the same truck three times in a week? First at the grocery store, then outside your friend’s place, then stuck in traffic next to you. By the third sighting, that company name is burned into your brain. Smart storage facility owners figured this out years ago. They’re…

Read More
Winter is Coming: 9 Battle-Tested Strategies to Shield Your Commercial Property from Skyrocketing Insurance Costs
August 1, 2025

The numbers are brutal. Insurance deductibles that used to be a manageable $2,000 flat fee have morphed into percentage-based nightmares tied to property values. What was once a minor business expense can now hit six figures with a single burst pipe or ice dam incident. Meanwhile, insurance premiums have surged 20.4% on average, leaving property…

Read More
From Zero to 460% Engagement: 6 UGC Campaigns That Broke All the Rules
August 1, 2025

Picture this: You spend months crafting the perfect marketing campaign. Professional photographers, expensive equipment, polished copy. You launch it and… crickets. Meanwhile, your competitor posts a simple challenge asking customers to share their stories, and suddenly they’re swimming in engagement, leads, and brand loyalty. Sound familiar? You’re not alone. The biggest mistake brands make with…

Read More
Purpose Factory Event 2025
Lights, Camera, Action
August 1, 2025

The Purpose Factory Event 2025 emerges at a moment when organizations are being challenged to redefine what success really means. Beyond profits and projections, the gathering champions a model of growth that intertwines cultural impact with strategic vision. It’s a forum where companies explore how values can be engineered into operations, not just marketed in…

Read More