How Travel Companies are Tooling Strategies for Key Demographics

Got a case of the Mondays? Just take you work to the beach! Sounds pretty appealing, right?

It is often advised not to mix business with pleasure but the era of remote work has shined new light on the combo. The virtual workplace of Zoom calls and Slack messages has led to the idea of taking your work with you on trips. With the vaccine rolling out just in time for summer, people are more than ready to go on vacation. The weekly survey, Coronavirus Travel Sentiment Index, conducted by Destination Analysts reports that an “impressive 84% of those surveyed have at least tentative plans to travel in 2021.

The spike in demand for leisure travel may support a steady rise for business needs. Recent market research published by Technavio forecasts the market will accelerate at a Compound Annual Growth Rate (CAGR) of over 3%. As remote work shifts work-life balance, hotels are making adjustments to adhere to the trend of merging one’s personal life with their professional life. Many chains offer business services like free Wifi, conference rooms, video conferencing, printing capabilities and additional facilities. These capabilities motivate travelers to integrate leisure time into their business trips which allows the business travel market to grow.

 

 

Airbnb was pushed to focus on build a loyalty program for regular customers as remote work allows for longer visits. CEO and co-founder, Brian Chesky saw the opportunity to capitalize on new consumer travel styles. “The lines between traveling and living are starting to blur together,” he told CNBC’s Jim Cramer on ‘Mad Money.’ “We really are adaptive and resilient to any kind of travel behavior. That’s what we learned last year.”

“The lines between traveling and living are starting to blur together.” –  Airbnb CEO Brian Chesky

TechRepublic’s R. Dallon Adams researched a case study evaluating travel trends in Dunwoody, Georgia. In 2019, the 61% of the city’s visitors were in town on business so to keep that sector going throughout the pandemic which identifies the concept of a “digital nomad.” Adams spoke with a local hotel representative who was creating new subscription programs to merge personal and professional travel. “One is a global passport which essentially offers business travelers the opportunity to utilize one of the hotel’s 21 different hotels around the world,” Adams says. “Another one they offered is a corporate subscription that allows organizations to access hotel rooms and meeting spaces at a fixed rate. You can kind of organize teams in the same location especially in a time when many organizations are now making long-term commitments to remote work.”

As many companies start to consider allowing remote work for the long-term future, business and leisure travel will continue to evolve.

Follow us on social media for the latest updates in B2B!

Image

Latest

LodgIQ
Olde Mill Inn Leveraging Maestro All-In-One PMS and LodgIQ AI Integration to Wow Guests, Drive Revenues
November 5, 2024

The popular central New Jersey wedding and social event destination is making data-driven decisions, maximizing its revenue potential, and connecting with guests in more strategic ways. MARKHAM, Ontario, Nov. 5, 2024 — Maestro, the hotel industry’s leading Web Browser-based cloud and on-premises All-In-One property-management system, teamed with preeminent commercial strategy platform LodgIQ to improve operations,…

Read More
luxury residential technology
Kaleidoscape Takes Luxury Residential Technology to New Heights
November 4, 2024

Home automation and luxury residential technology are reaching new heights of sophistication. Previously centered on isolated home theater rooms, this industry now integrates smart features and high-quality audiovisual setups throughout entire homes. In a market once dominated by high-cost, integrator-managed installations, shifts toward accessible DIY technology and e-commerce have introduced new options for consumers….

Read More
DCS and IMI Unite for a Stronger Future
DCS and IMI Unite for a Stronger Future
November 4, 2024

In the latest episode of On Time In Full, host Gabrielle Bejarano sits down with Seth Taylor, Executive Vice President of Operations at Designed Conveyor Systems (DCS), and Mike Smith, Vice President of Operations at IMI Industrial. The conversation centers around the recent acquisition of IMI by DCS, a strategic move aimed at expanding…

Read More
the people business
The People Business: A Model For the Future? Land Rehabilitation & Workforce Training
November 4, 2024

In this episode of The Apple One Podcast’s The People Business series, host Brett Howroyd dives into Buffalo, New York’s revitalization efforts, highlighting transformative work in brownfield redevelopment and workforce training. With insights from Stephen Tucker, CEO of the Northland Workforce Training Center, and Peter Cammarata, former president of the Buffalo Urban Development Corporation (BUDC),…

Read More