Virdee Wins Big at the 2023 AAHOA Tech Pitch Competition

AAHOA, the nation’s largest hotel owner’s association, wrapped its most successful annual convention yet. AAHOACON 23, which unfolded in Los Angeles from April 11-14 of this year, had a ton of innovation showcased, and the excitement ramped up at their annual AAHOA Tech Pitch Competition. A panel of five judges well-versed in technology and hospitality had their work cut out for them with a plethora of fantastic ideas. Still, in the end, the winning pitch came from Virdee, and their guest experience technology platform. Virdee’s platform aims to help hotels free up staff resources and increase profitability and guest satisfaction.

Add Virdee to the growing list of innovators in the hospitality space looking to improve operations and guest experiences through technology solutions. They’ve come to AAHOA since they began operations during the pandemic. Virdee Founder, Branigan Mulcahy, shared his joy of Virdee’s honor in a field of eight notable companies, ideas, and pitch presentations. “We’ve met many people here and established a lot of great relationships,” Mulcahy said. “It’s good to be part of this organization; we love the community here.”

Mulcahy believes technology’s time has arrived in the hospitality space, and the solutions he saw on display at the show and in the competition give him a lot to look forward to. “There’s a lot of great things we learned from the other companies that presented,” Mulcahy said. “There are things that help housekeeping be more efficient, and hiring and tipping, and all of these things and other technologies that come into the flow. For us, we focus on the guest experience side of things, and we truly believe that transactions at a hotel, checking in, checking out, buying an upgrade; all those things should be just as easy as ordering an Uber or DoorDash, or anything people are accustomed to in other aspects in their life.”

The bottom line for the hotel industry, Mulcahy believes people shouldn’t be afraid of technology. “A lot of times when you purchase a technology system, there’s a lot of work involved in bringing the system live and onboarding people into the platform,” Mulcahy said. “Sometimes you need software engineers to help you do that, especially for big properties. What we do is we make it super easy in that we built all the integrations already. We automate those connections and make the onboarding process very plug-and-play so that any hotelier, regardless of their technology background, can purchase our platform, connect it; we do all the hard work, and then they can be up and running it within days.”

Virdee may have won big at this year’s AAHOA Tech Pitch Competition, but the true winners will be the guests.

Article by James Kent

Follow us on social media for the latest updates in B2B!


home valuation
Zillow’s Not a Real Estate Agent. Don’t Rely On It To Find Your Home Valuation
June 1, 2023

In the dynamic landscape of real estate, home valuation is a delicate process requiring not just data, but a deep understanding of unique property features and market trends. Platforms like Zillow offer a numerical estimate based on comps or square footage but can fail to capture the essence of a home, from interior renovations […]

Read More
housing market
Can You Find Your Home Sweet Home in This Unpredictable Housing Market?
June 1, 2023

In the fluctuating landscape of the current unpredictable housing market, potential homebuyers are navigating high mortgage rates, volatile economic conditions, housing changes and a tightening inventory. Home prices have shown a slight decline with the median existing-home sales price dropping 0.9% to $375,700 in March compared to a year ago. It’s the second month […]

Read More
Affordable Care Act
Legal Battles and Uncertainty Surrounding Affordable Care Act’s Preventative Services Coverage
June 1, 2023

The Affordable Care Act (ACA) has faced numerous legal challenges since its inception, leaving its future uncertain.  Texas’s courts recently overturned insurance provider coverage requirements for certain preventative health services, altering the landscape of coverage. However, a higher court has now blocked that overturning order, reinstating insurers’ obligation to cover those services. While not all […]

Read More