Why Retailers Need to Stock Up On Something Customers Cannot Buy

IoT is without a doubt transforming the way we live, whether we are at work or play. It also changes how we do business, from both sides of the desk—or cash register. This is the case in a long list of industries, and retail is high on that list. IoT is changing the face of retail for consumers and businesses and will likely change the trajectory of the industry as well.

The Internet of Things is altering the way consumers shop. Consumers are offered a more connected experience that fosters greater personalization and ease of transactions. As a customer enters a store, for example, he can easily locate the item he or she first found online via a quick notification on his or her mobile device.

That same app can search for coupons for any other products a consumer peruses while on-site. As for the future, some innovative technology will likely make it possible to access in-store advertising that operates with facial recognition to further personalize the consumer’s experience.

Retailers are also reaping the huge rewards of IoT in business. Connected sensors can manage shelf inventory and increase product availability to shoppers, so fewer consumers will walk away empty-handed.

In addition to smart shelves, smart cameras and app data can track store traffic and give retailers a more accurate picture of the numbers of visitors in each location. IoT-connected robots can shorten the distance between warehouses and store shelves, saving retailers time and money. Robots can also stake some of the brunt of unsafe conditions for warehouse workers, and they theoretically reduce injury and illness on the job. In the near future, there will likely be a shift away from humans handling repetitive and hazardous tasks.

There seems to always be that one store in our community that feels disorganized and thus inconvenient, even though the products and prices might be a great fit. IoT is addressing that issue as well. Groundbreaking aisle-analytics software with infrared sensors employ IoT technology to improve the layout of your favorite stores. This new use of connectivity also helps retail professionals work smarter, not harder, and of course they reap the benefits of higher sales.

IoT is clearly making shopping more fun and convenient while improving store logistics and inventory procedures as well. It seems the future is wide open for the innovations in retail, and consumers and businesses alike are seeing the upside of this evolution as a result.

Follow us on social media for the latest updates in B2B!


Revolutionizing the Audit Process: Advancements in Supplier Assessments Within the Pharmaceutical Sector
March 23, 2023

Pharmaceutical companies invest significant resources in research and development to discover new drugs and therapies and improve existing ones. This involves rigorous testing, clinical trials, and obtaining regulatory approval before a drug can be sold. Government agencies, such as the Food and Drug Administration (FDA) in the United States, oversee the approval process and conduct […]

Read More
Disaster Response
Lessons Learned in Disaster Response, Recovery, and Resiliency
March 23, 2023

Natural disasters are one of the most unpredictable, but expected forms of destruction that humanity can expect to happen anywhere and at any time. Unfortunately, many types of disasters result in the loss of life, in addition to wide-scale devastation. When it comes to educational facilities like schools, there’s a certain type of disaster response […]

Read More
How Open-Source IoT Solutions are Redefining the Edge
March 23, 2023

For the tech industry, finding solutions is a daily priority. So, the discovery of new and improved solutions is always a constant goal for the advancement of this. In a new episode of “To the Edge and Beyond,” host Michelle Dawn Mooney interviewed Intel Product Engineer Sean Williams, and IOTech CTO Jim White, to […]

Read More