Krow Knows

The Branding Balancing Act: Reinvent Without Losing Your Brand Identity

brand identity

The recent resurrection of the Pac-12—reborn with new members and a possible rebrand—raises critical questions about what keeps a brand relevant in the face of disruption. According to Yahoo Sports, the rebuilt conference has signed a five-year media deal with CBS despite fielding just two original members, underscoring how legacy names must evolve to maintain…

Read More

Latest

Krow Knows
The Future of Flight Depends on Mechanics, Not Machines: How Jets MRO is Solving the Aviation Maintenance Talent Gap

Private aviation is booming—but behind the sleek jets and luxury cabins lies a hidden crisis. A looming shortage of qualified aviation maintenance technicians threatens to ground growth. According to Boeing’s 2023 Pilot and Technician Outlook, the industry will need about 690,000 new maintenance technicians by 2042. While private jet usage is skyrocketing, the infrastructure to…

Read More
Articles Transportation
Private Aviation Demystified: Fractional, Leases, and the Real Costs

Private aviation is no longer just for the rich and famous. Industry data shows that fractional jet ownership grew significantly during the pandemic, which is a clear indication that it is far outpacing traditional charter services and full ownership models. Amid post-COVID shifts in travel habits and corporate belt-tightening, the interest in private aviation…

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Krow Knows
Legendary Sports Agent Leigh Steinberg Reveals How Purpose, Trust, and Legacy Redefine Athlete Representation

Amid growing public scrutiny of sports agents and questions around athlete empowerment, few voices carry the weight of lived example like Leigh Steinberg. Known as the inspiration behind Jerry Maguire, Steinberg has redefined what it means to represent athletes with integrity, purpose, and impact. At a time when college athletes are navigating NIL deals…

Read More
Articles
The Produce Distribution Industry Needs Flexibility, Empathy, and a New Generation of Talent

As inflation reshapes consumer habits and restaurant margins tighten, the produce distribution industry is under more pressure than ever. This high-touch, low-margin, logistics-heavy business is facing rising freight costs, labor shortages, and evolving food safety standards — all while trying to deliver perishable products across a fragmented national landscape. Between 2020 and 2024, the…

Read More
Articles Sports and Entertainment
From Metal Cubbies to Smart Lockers: The Rise of Luxury Athlete Spaces

Across college and professional sports, a new kind of competition is unfolding—one not fought on the field but in the locker rooms. As schools and teams battle for recruits, retain talent, and elevate their brand, investments in next-level athletic facilities have reached unprecedented levels. In fact, some Division I programs are now allocating millions…

Read More
Krow Knows
Krow Knows: How Fair Are the College Football Playoff Rankings?

The college football playoff rankings generate intense debate as the sport undergoes significant shifts due to conference realignments, NIL deals, and transfer portal dynamics. The dominance of the SEC and Big Ten raises questions about fairness, while committee inconsistencies frustrate fans and analysts. For instance, four of the top five ranked teams hail from…

Read More

Latest

seizure training
Safe Schools, Informed Staff: The Power of Seizure Training
July 22, 2025

In this episode of School Safety Today by Raptor Technologies, host Dr. Amy Grosso is joined by Allison Rone from Epilepsy Alliance Ohio and Tina Hegner from PublicSchoolWORKS to discuss the importance of epilepsy and seizure training for school staff. They explore how proper education, planning, and partnerships are vital to keeping students—and all…

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agent model
W2 or Agent Model: What Freight Brokers Need to Know Before Making the Jump
July 22, 2025

The freight logistics industry is undergoing a quiet transformation. With financial instability affecting brokerages and shifting commission structures prompting sales talent to explore new paths, the “agent model” — a 1099 contractor framework for freight brokers — is seeing renewed attention. As more logistics professionals seek greater flexibility, ownership, and earnings potential, understanding the…

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HVAC
The Next Era of Workplace Safety Demands Stronger Leadership & Higher Safety Standards
July 22, 2025

Workplace safety is no longer just about meeting regulatory requirements—it’s about fostering a proactive culture of risk management and innovation. With ongoing discussions around the future of OSHA and the rise of AI-driven safety solutions, industries are reevaluating their approach to keeping workers safe. According to the National Safety Council (NSC), workplace fatalities have…

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HealthTech Arkansas
HealthTech Arkansas: The Accelerator Getting MedTech Innovations Straight Into Clinics
July 22, 2025

The accelerator model is undergoing a transformation, and at the center of this change is HealthTech Arkansas, a powerful program that’s redefining the traditional approach by guaranteeing clinical pilots for healthcare startups. As the healthcare system faces a mounting burden from chronic disease (cardiovascular-related costs alone are projected to reach a staggering $1.8 trillion…

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Latest Krow Knows Food & Beverages

Produce distribution
Articles
The Produce Distribution Industry Needs Flexibility, Empathy, and a New Generation of Talent
May 1, 2025

As inflation reshapes consumer habits and restaurant margins tighten, the produce distribution industry is under more pressure than ever. This high-touch, low-margin, logistics-heavy business is facing rising freight costs, labor shortages, and evolving food safety standards — all while trying to deliver perishable products across a fragmented national landscape. Between 2020 and 2024, the…

Read More
Wine Investment Has a Promising Future With Technology Pushing it Forth

Because investment opportunities are often shifting, wine investment is gaining some significant attention. With traditional markets experiencing volatility and uncertainty, investors are increasingly looking towards unique assets like fine wine and spirits to diversify their portfolios. The potential for appreciation over time, combined with the enjoyment of owning a tangible asset, has made wine…

Read More
The Culinary Compass: How Gastronomy Is Redefining Travel with Wayne Conte

In recent years, the global pandemic reshaped our relationship with travel and dining, propelling a surge in culinary tourism. As restrictions lifted, eager travelers began prioritizing unique dining experiences, often planning their journeys around coveted restaurant reservations. This shift reflects a broader trend where gastronomy is no longer a mere aspect of travel but…

Read More

Latest Krow Knows Hospitality

Maintain brand identity
Articles Hospitality
Bringing Tech In: How Coffee Businesses Can Maintain Brand Identity While Enhancing Their Reach
April 30, 2024

In today’s rapidly evolving market, the tension between maintaining brand identity and embracing innovation poses significant challenges, especially in industries rooted in tradition and community, such as craft coffee. This delicate balance is crucial as businesses navigate labor challenges, supply chain issues, and the relentless pressure of rent and operational costs. The stakes are…

Read More
Cutting Through the Digital Clutter: Fooji’s Magic with Brent Carney

In a world where digital noise is louder than ever, AJ Krow of “Krow Knows” sits down with Brent Carney, client partner at Fooji, to explore the evolving landscape of customer engagement. In this enlightening episode, they delve into the shifting paradigms of brand interaction, moving beyond the bombardment of social media ads to the…

Read More
The Culinary Compass: How Gastronomy Is Redefining Travel with Wayne Conte

In recent years, the global pandemic reshaped our relationship with travel and dining, propelling a surge in culinary tourism. As restrictions lifted, eager travelers began prioritizing unique dining experiences, often planning their journeys around coveted restaurant reservations. This shift reflects a broader trend where gastronomy is no longer a mere aspect of travel but…

Read More

Latest Krow Knows Sports

brand identity
Business Services
The Branding Balancing Act: Reinvent Without Losing Your Brand Identity
July 7, 2025

The recent resurrection of the Pac-12—reborn with new members and a possible rebrand—raises critical questions about what keeps a brand relevant in the face of disruption. According to Yahoo Sports, the rebuilt conference has signed a five-year media deal with CBS despite fielding just two original members, underscoring how legacy names must evolve to maintain…

Read More
Legendary Sports Agent Leigh Steinberg Reveals How Purpose, Trust, and Legacy Redefine Athlete Representation

Amid growing public scrutiny of sports agents and questions around athlete empowerment, few voices carry the weight of lived example like Leigh Steinberg. Known as the inspiration behind Jerry Maguire, Steinberg has redefined what it means to represent athletes with integrity, purpose, and impact. At a time when college athletes are navigating NIL deals…

Read More
From Metal Cubbies to Smart Lockers: The Rise of Luxury Athlete Spaces

Across college and professional sports, a new kind of competition is unfolding—one not fought on the field but in the locker rooms. As schools and teams battle for recruits, retain talent, and elevate their brand, investments in next-level athletic facilities have reached unprecedented levels. In fact, some Division I programs are now allocating millions…

Read More
Krow Knows: How Fair Are the College Football Playoff Rankings?

The college football playoff rankings generate intense debate as the sport undergoes significant shifts due to conference realignments, NIL deals, and transfer portal dynamics. The dominance of the SEC and Big Ten raises questions about fairness, while committee inconsistencies frustrate fans and analysts. For instance, four of the top five ranked teams hail from…

Read More
Ace Gardner and Jacob Lewis discuss NIL Deals and Transfer Portals
Business Services
NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles
May 23, 2024

College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff…

Read More
Keith Elias: Pro Sports Retirement Doesn’t Have to Be a Fumble. NFL’s Support Systems Ease Transition to Next Chapter

The spotlight is shifting, we’re not just cheering on professional athletes during their prime, but also wondering what happens when the final whistle blows as they move from the peaks of their careers into the next chapter of their lives. The conversation turns to the challenges they face outside the sporting arena and the…

Read More
Navigating the Evolution of Stadium Experiences with Zack Klima

In the rapidly evolving world of entertainment venues, the transition from the basic amenities of the past to the high-tech, immersive stadium experiences of today marks a significant shift in how fans engage with live events. This transformation, driven by advancements in technology and changing consumer expectations, is reshaping the landscape of stadiums and…

Read More
Cashing In on College: AJ Krow Talks NIL Dynamics with Billy Embody

Welcome to another electrifying episode of the Krow Knows Podcast, where today we delve deep into the seismic shifts transforming college sports, with a special focus on the NIL (Name, Image, and Likeness) and the transfer portal. Joining host AJ Krow is Billy Embody, the esteemed publisher of On3 Sports, who brings unparalleled insight into…

Read More
private jet
Business Services
From Touchdowns to Takeoffs: Exploring the Super Bowl’s Private Jet Boom with Preston Holland
February 10, 2024

The latest episode of “Krow Knows” peers inside the electrifying private jet world amidst the Super Bowl frenzy, a time when the stars align in Las Vegas, not just for football but for a spectacle of private aviation unlike any other. As the city brims with celebrities, athletes, and the elite, the skies tell…

Read More
Branding Battles & Billion-Dollar Deals: The WWE-Netflix Partnership and the Future of Trademarks

In a monumental shift within the entertainment and sports industry, the recent $5 billion deal between WWE and Netflix marks a significant moment, not just for the broadcasting landscape but for intellectual property rights in the athletic and entertainment spheres. This deal, highlighted by the announcement of Dwayne Johnson, aka “The Rock,” joining the…

Read More

Latest Krow Knows Travel

Aviation maintenance
Krow Knows
The Future of Flight Depends on Mechanics, Not Machines: How Jets MRO is Solving the Aviation Maintenance Talent Gap
May 28, 2025

Private aviation is booming—but behind the sleek jets and luxury cabins lies a hidden crisis. A looming shortage of qualified aviation maintenance technicians threatens to ground growth. According to Boeing’s 2023 Pilot and Technician Outlook, the industry will need about 690,000 new maintenance technicians by 2042. While private jet usage is skyrocketing, the infrastructure to…

Read More
Taking Stock of the Private Aviation Market: A Broader Customer Base in a Post-Pandemic World

Private aviation has seen significant changes since the COVID-19 pandemic, with increased demand and shifts in customer demographics. And in 2024, the private aviation industry continues to experience growth and challenges. The stakes are high for business owners and high-net-worth individuals considering private travel, as well as for the aviation industry itself, which must…

Read More
Revolutionize Airline Loyalty Programs: Embrace Digital Innovation, Expand Flexible Rewards, and Prioritize Sustainability to Meet the New Era of Consumer Expectations

As the travel industry emerges from the shadows of the pandemic, it finds itself at a crossroads, particularly in the realm of airline loyalty programs. Historically seen as ancillary benefits to enhance customer retention, these programs have undergone a profound transformation, now standing at the heart of airline revenue strategies. This pivot has not…

Read More
The Culinary Compass: How Gastronomy Is Redefining Travel with Wayne Conte

In recent years, the global pandemic reshaped our relationship with travel and dining, propelling a surge in culinary tourism. As restrictions lifted, eager travelers began prioritizing unique dining experiences, often planning their journeys around coveted restaurant reservations. This shift reflects a broader trend where gastronomy is no longer a mere aspect of travel but…

Read More
private jet
Business Services
From Touchdowns to Takeoffs: Exploring the Super Bowl’s Private Jet Boom with Preston Holland
February 10, 2024

The latest episode of “Krow Knows” peers inside the electrifying private jet world amidst the Super Bowl frenzy, a time when the stars align in Las Vegas, not just for football but for a spectacle of private aviation unlike any other. As the city brims with celebrities, athletes, and the elite, the skies tell…

Read More
Other Krow Knows
Taking Stock of the Private Aviation Market: A Broader Customer Base in a Post-Pandemic World
August 7, 2024

Private aviation has seen significant changes since the COVID-19 pandemic, with increased demand and shifts in customer demographics. And in 2024, the private aviation industry continues to experience growth and challenges. The stakes are high for business owners and high-net-worth individuals considering private travel, as well as for the aviation industry itself, which must…

Read More
NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles
May 23, 2024

College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff…

Read More
Wine Investment Has a Promising Future With Technology Pushing it Forth
May 22, 2024

Because investment opportunities are often shifting, wine investment is gaining some significant attention. With traditional markets experiencing volatility and uncertainty, investors are increasingly looking towards unique assets like fine wine and spirits to diversify their portfolios. The potential for appreciation over time, combined with the enjoyment of owning a tangible asset, has made wine…

Read More
Bringing Tech In: How Coffee Businesses Can Maintain Brand Identity While Enhancing Their Reach
April 30, 2024

In today’s rapidly evolving market, the tension between maintaining brand identity and embracing innovation poses significant challenges, especially in industries rooted in tradition and community, such as craft coffee. This delicate balance is crucial as businesses navigate labor challenges, supply chain issues, and the relentless pressure of rent and operational costs. The stakes are…

Read More
Keith Elias: Pro Sports Retirement Doesn’t Have to Be a Fumble. NFL’s Support Systems Ease Transition to Next Chapter
March 28, 2024

The spotlight is shifting, we’re not just cheering on professional athletes during their prime, but also wondering what happens when the final whistle blows as they move from the peaks of their careers into the next chapter of their lives. The conversation turns to the challenges they face outside the sporting arena and the…

Read More
Revolutionize Airline Loyalty Programs: Embrace Digital Innovation, Expand Flexible Rewards, and Prioritize Sustainability to Meet the New Era of Consumer Expectations
March 22, 2024

As the travel industry emerges from the shadows of the pandemic, it finds itself at a crossroads, particularly in the realm of airline loyalty programs. Historically seen as ancillary benefits to enhance customer retention, these programs have undergone a profound transformation, now standing at the heart of airline revenue strategies. This pivot has not…

Read More
Navigating the Evolution of Stadium Experiences with Zack Klima
March 11, 2024

In the rapidly evolving world of entertainment venues, the transition from the basic amenities of the past to the high-tech, immersive stadium experiences of today marks a significant shift in how fans engage with live events. This transformation, driven by advancements in technology and changing consumer expectations, is reshaping the landscape of stadiums and…

Read More
Cutting Through the Digital Clutter: Fooji’s Magic with Brent Carney
February 21, 2024

In a world where digital noise is louder than ever, AJ Krow of “Krow Knows” sits down with Brent Carney, client partner at Fooji, to explore the evolving landscape of customer engagement. In this enlightening episode, they delve into the shifting paradigms of brand interaction, moving beyond the bombardment of social media ads to the…

Read More
Cashing In on College: AJ Krow Talks NIL Dynamics with Billy Embody
February 21, 2024

Welcome to another electrifying episode of the Krow Knows Podcast, where today we delve deep into the seismic shifts transforming college sports, with a special focus on the NIL (Name, Image, and Likeness) and the transfer portal. Joining host AJ Krow is Billy Embody, the esteemed publisher of On3 Sports, who brings unparalleled insight into…

Read More