Lessons — Audio Guy
This week on Lessons From an Audio Guy, host Chuck Espinoza walks through how audio engineers need to start thinking like system admins to consider network challenges. The audio industry has undergone tremendous change in recent years, and this shift has presented challenges to audio engineers. One of the biggest challenges faced by audio…
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Lessons -- Audio Guy
Unlocking the Power of Core Studio and Dash
On this installment of “Lessons from an Audio Guy“, Chuck Espinoza goes over how Core Studio and Dash are designed to be easy to use. What everyone should keep in mind about Core Studio and Dash is the ease of use. It really is. I know we always say that it’s easy to use,…
Lessons -- Audio Guy
Harnessing Dante for Aurora Products
As the audio industry continues to evolve, it is essential that companies remain adaptive and creative, particularly in light of the current supply chain issues that many producers face. Aurora Multimedia’s response to this challenge with their new VPX series and Dante software-based solution is highly encouraging. Dante is a widely-used audio networking technology that…
Lessons -- Audio Guy
Embracing the Future of ISE: A Wrap-Up of ISE 2023
This week Aurora’s Chuck Espinoza sits down with Marcus Yarborough to chat through their experience at ISE 2023. Returning to ISE was an incredible feeling, reconnecting with familiar faces and engaging with new attendees at our booth. We introduced exciting technologies to our distributors, fostering valuable partnerships. As a manufacturer with international distribution, ISE…
Lessons -- Audio Guy
What to Expect From Our New Series: “Lessons from an Audio Guy”
Aurora Multimedia is bringing essential knowledge about AV network engineering to audio professionals. Aurora engineers have been exploring the implications of using a network switch to transport audio/visual content and what this means for broadcast quality and latency. They have been uncovering details about IGMP snooping, flooding, jumbo packets, and frame rates that can…
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What Does Winning Look Like in the Age of AI-Driven Marketing?
As AI-powered tools—from agentic browsers to enterprise copilots—rapidly reshape how consumers search, learn, and buy, leaders are being forced to rethink not just their tech stack, but their teams, processes, and expectations. With 92% of companies planning to increase AI investments while only 1% consider their deployments mature, a clear disconnect emerges between AI excitement…
Why the Best Leaders Don’t Climb Straight Ladders: How Karen Alter Built Success Through Detours
As companies push to decarbonize, modernize infrastructure, and bring new technologies to market, the leaders who stand out aren’t always the ones who followed a straight career path. Increasingly, it’s the people with the zigzags—the folks who’ve worked across different industries, adapted to new environments, and learned to make decisions under pressure—who bring the clarity…
Allowing Inspiration to Grow from Intuition: How Inner Guidance Drives Real Career Growth
In a workplace culture increasingly shaped by rapid change, rising expectations, and new definitions of leadership, professionals are redefining success beyond titles and output. Empathy, intuition, and inner alignment — once seen as intangible “nice-to-haves” — are now emerging as competitive advantages. As recent workforce studies show that human-centered leaders drive higher engagement and…
SEO in the Age of AI: What CMOs and CEOs Need to Know About AEO and GEO
In an era when AI-driven search experiences are reshaping how customers discover brands, marketing leaders are navigating a confusing landscape of new acronyms, shifting behaviors, and bold industry predictions. Despite widespread claims that “SEO is dead,” the data tells a different story: organic search traffic has continued to grow even as platforms like ChatGPT, Gemini,…
