Skip to content
MarketScale
‹ Back to Industries

Professional AV

Business Casual: Signal App Downloads Escalate, Offering Enhanced Protestor Privacy Protection

Spiking in downloads while other “encrypted” messaging platforms like WhatsApp and Telegram stagnate, on this segment of Business Casual, Daniel Litwin, Taylor Bagley and Tyler Kern discuss the unprecedented rise in downloads of the privacy-focused Signal app since the unfortunate and highly-controversial death of George Floyd, a black man who tragically died after a…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share
Business Casual: Signal App Downloads Escalate, Offering Enhanced Protestor Privacy Protection

Spiking in downloads while other “encrypted” messaging platforms like WhatsApp and Telegram stagnate, on this segment of Business Casual, Daniel Litwin, Taylor Bagley and Tyler Kern discuss the unprecedented rise in downloads of the privacy-focused Signal app since the unfortunate and highly-controversial death of George Floyd, a black man who tragically died after a white Minneapolis police officer, Derek Chauvin, pressed his knee into Floyd’s neck for nearly nine minutes.

In August of 2014, Michael Brown, Jr., an 18-year old unarmed African-American man was fatally shot by a white police officer in the city of Ferguson, Missouri, a suburb of St. Louis, erupting in both peaceful anti-police protests as well as civil disorder. According to hundreds of documents obtained through a Freedom of Information Act request, since that time, the Department of Homeland Security (DHS) has been monitoring the Black Lives Matter (BLM) movement, frequently collecting information, including location data, on BLM activities from public social media accounts, including Facebook and Twitter. The reports also show the DHS watching over those events which are expected to be peaceful, including a nationwide series of silent vigils, a funk music parade and a walk to end breast cancer in the nation’s capital. The tracking of domestic protest groups and peaceful gatherings raises questions over whether the DHS—a department created in large part to combat terrorism boasting a budget in excess of $50 billion annually—has allowed its mission to slink over the limits of useful security activities.

More recently, protests, both nationwide—in all 50 states—and globally, calling for the end to police violence against black citizens, have been sparked by the death of George Floyd on May 25th. Though most of the protests over systemic racism in America over the past weeks have been peaceful, violence and looting has also increased resulting in a ramp-up of surveillance by the US government, including the use of drones and facial recognition cameras during protests, IMSI catchers which intercept and read text messages, as well as the Justice Department’s sanctioning of the DEA to “conduct covert surveillance” against protesters and “share intelligence” with other law enforcement agencies.

In response to these measures and as protests against police brutality continue to sweep across the U.S., American’s app downloads have shifted concurrently. In fact, as of June 3rd, Signal, a messaging, calling and video app whose encryption keeps people’s communication hidden in the event that their phones are stolen, hacked or confiscated by police, has become one of the top 10 most downloaded social apps on iOS for the first time—downloaded 121,000 times since Floyd’s heartbreaking death, and now garnering 289,277 user ratings in total. Signal’s end-to-end encryption provides a method of communication where only the users that are involved in a conversation have the encryption keys required to read messages, enabling protestors to coordinate their actions while preventing eavesdropping by third parties with a feature that blurs faces from photos to protect their privacy and prevent them being identified and possibly charged later on.

Bagley, Kern, and Litwin discuss the mix of variables that continue to create unrest in our country, whether the encrypted apps that currently prioritize user privacy will eventually share user data and their responsibility as private entities if the spike in Signal downloads represents an opportunity for new privacy-focused messaging apps to enter the marketplace and the features they should incorporate, and how not only individuals but companies as well will react to escalated surveillance by authorities.

Tune into the Business Casual podcast each Wednesday and Friday to stay abreast of the recent trends and hottest topics impacting B2B. And, be sure to check out MarketScale’s industry pages for the latest thought leadership, news and event coverage across B2B.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

New to MarketScale?

MarketScale is the platform Professional AV companies use to turn their own experts into content like this. Want the short overview?

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

InfoComm 2026 felt different: less specs, more real problem-solving

InfoComm 2026 felt different: less specs, more real problem-solving

InfoComm 2026 focused more on solving real-world problems rather than just showcasing specifications. The event highlighted a shift towards practical applications and solutions in the Pro AV industry. Attendees discussed innovative approaches to addressing industry challenges.

  • 01Shift in focus from specifications to problem-solving at InfoComm 2026.
  • 02Increased emphasis on practical applications in the Pro AV industry.
  • 03Discussion on innovative solutions to industry challenges.

Jun 22, 2026

InfoComm 2026: buyers demand usable agentic-AI products as any-vendor interoperability goes live

InfoComm 2026: buyers demand usable agentic-AI products as any-vendor interoperability goes live

InfoComm 2026 in Las Vegas marked two industry shifts: buyers now demand usable agentic-AI products over conceptual pitches, and IPMX certification enables full any-vendor interoperability, ending single-vendor lock-in. These converge to create a more modular, capability-driven audiovisual market where integrators can assemble solutions across manufacturers based on performance and price.

  • 01InfoComm 2026 features 750+ exhibitors.
  • 02The event introduces any-vendor IPMX interoperability.
  • 03AI-focused sessions number 46, reflecting the industry's growth in agentic AI.

Jun 17, 2026

FIFA World Cup 2026 reshapes the pro AV landscape

FIFA World Cup 2026 reshapes the pro AV landscape

The 2026 FIFA World Cup is driving growth in the professional audio-visual (pro AV) industry. This event presents substantial opportunities for AV installers and marketers due to its large scale. The changes necessitate advancements in technology and service offerings.

  • 01The 2026 FIFA World Cup is larger in scale than previous tournaments.
  • 02Significant opportunities arise for pro AV installers and marketers.
  • 03Technological advancements are needed in the pro AV industry to meet new demands.

Jun 10, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub