Breaking Down the Impact of Consumer Preferences on B2B Technology

In this episode of Pro AV Today, host Ben Thomas is joined by Mark Peterson from Shen, Milson & Wilke to dissect the intricate relationship between consumer preferences and B2B technologies. They focus on shifts in the consumer world that are progressively influencing the B2B technology landscape, particularly in the AV industry.

Mark emphasizes the growing impact of consumer-driven e-commerce and service models on the B2B domain. He highlights the evolution from product-centric to service-oriented offerings, underlining the significance of added value services in B2B transactions. This shift indicates a move beyond traditional technology offerings, focusing instead on the overall customer experience and the added benefits accompanying products.

The conversation then pivots to the role of technology in enhancing human experiences. Peterson points out the accelerated changes due to COVID-19, where technologies previously limited to personal use are now integral in professional settings. He remarks, “We’ve finally realized that our end users exist both in the home and in the office space,” illustrating how the blending of personal and professional tech environments is shaping user expectations and product development in the B2B sector.

In discussing the future trajectory of technology in business, Peterson touches upon the influence of consumer choice and market instability, noting, “Customers’ values are changing, but it’s (still) inconsistent behavior.” This unpredictability necessitates a more flexible and responsive approach from B2B companies to meet the evolving demands of their clientele. The integration of consumer preferences into B2B strategies, especially in retail, shows a significant overlap between the two realms, where strategies like omni-channel marketing are becoming crucial.

Tune in to the full episode for more!

Follow us on social media for the latest updates in B2B!

Image

Latest

promotional review meetings
Defining Goals, Leveraging Technology, and Planning Ahead are Essential for Successful Promotional Review Meetings
June 20, 2024

Today’s fast-paced business environment demands effective review of promotional content. Ensuring all promotional materials are compliant, accurate, and impactful has become crucial. This necessity has given rise to structured promotional review meetings, a trend essential for maintaining quality and compliance in marketing efforts. These meetings facilitate collaboration, ensure adherence to regulatory standards, and help…

Read More
embracing change
Moving Forward with Fans First
June 20, 2024

In a compelling conversation on fostering innovation within corporate culture, Jesse Cole of the Savannah Bananas highlights the importance of embracing change as a tool for continuous improvement. Cole underscores that change should not be seen as change for its own sake but as an essential part of striving to better serve customers and…

Read More
work-life balance
Achieving Work-Life Balance and Emotional Sobriety with Matt Seefeld
June 20, 2024

This episode of the Growthwell podcast, hosted by Josh Byrd, focuses on achieving a meaningful work-life balance. The discussion examines trends and personal strategies for balancing professional growth and individual well-being. This episode is particularly relevant in post-COVID work dynamics and the increasing importance of mental health. This episode’s guest is Matt Seefeld, EVP…

Read More
Addressing the Complexities and Opportunities of the Inflation Reduction Act (IRA)
June 19, 2024

As the energy sector navigates the first year of the Inflation Reduction Act (IRA), stakeholders are grappling with evolving guidance and incentives. This pivotal legislation aims to accelerate the energy transition, but with its intricate provisions and requirements, many questions remain. Understanding the IRA’s impact is crucial for developers, investors, and policy-makers striving to…

Read More