Navigating the New Era of B2B Talent Acquisition and Retention

On this episode of Pro AV Today, host Ben Thomas welcomes Shelby Gartner from TransUnion to discuss the evolving dynamics of recruiting and retaining talent in the B2B. Gartner, a seasoned expert in the field, shed light on the transformative strategies and emerging challenges businesses face in this critical area.

Central to the conversation was the impact of technology on recruitment. Gartner passionately explained how technology is not just a facilitator but a catalyst in the recruitment process. “We’re witnessing a paradigm shift towards data-driven recruitment. Analytics now play a fundamental role in identifying the ideal candidates,” she says. This approach marks a significant departure from traditional recruitment methods, emphasizing the need for businesses to embrace technological advancements to stay competitive.

Gartner also addressed the changing workforce dynamics and the growing expectations of modern employees. “The contemporary workforce is searching for more than just financial compensation. They are increasingly driven by the desire for a meaningful purpose, flexible work arrangements, and ample opportunities for personal and professional growth,” Gartner points out. She emphasized that companies must rethink their recruitment strategies to align with these new expectations, highlighting that the future of successful talent acquisition lies in understanding and catering to these evolving needs.

This episode focuses on the shifting landscape of talent management in the B2B sector, but also serves as a valuable resource for businesses striving to adapt and thrive in this new era. Gartner’s insights are helpful for those navigating the complexities of modern-day recruitment, highlighting the need for innovation, adaptability, and a deeper understanding of workforce expectations.

Follow us on social media for the latest updates in B2B!



Listen Carefully, Respond Creatively
April 12, 2024

In this captivating episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, delves into the transformative business philosophy of “listen carefully, respond creatively.” This approach has not only skyrocketed the Savannah Bananas to fame but also serves as a universal blueprint for revolutionizing customer service and engagement across all sectors. […]

Read More
Stacey Childress, Senior Advisor at McKinsey and Company, discusses higher ed
Bold Measures are Needed to Improve Investment in Higher Education
April 12, 2024

The stakes for higher education have never been higher as the educational landscape sees rapid evolution. As universities and colleges grapple with the dual challenges of technological disruption and increasing demands for accessible, quality education, the question of how best to implement investment in higher education becomes a priority. This debate has been ignited […]

Read More
wake up healthy
Hey, it’s 9 am… Wake up Healthy with 9amHealth!
April 12, 2024

Healthcare Rethink host Brian Urban explores ways to wake up healthy and stay healthy with his guest, Dr. Avantika Waring, MD, the Chief Medical Officer, at 9amHealth. This episode delves into the transformative approach to healthcare delivery championed by 9amHealth. Dr. Waring’s journey from a humanities student with a love for French to a […]

Read More
public safety and security
Strengthen Public Safety and Security: Modernize Radio Communication for Better Field Response
April 11, 2024

The importance of radio communication within public safety and security operations remains unbeaten in an era dominated by digital transformation. This medium, essential for over a century, continues to be the lifeline for responders on the front lines. From ensuring the safety of field agents to facilitating real-time critical information flow and enhancing situational […]

Read More