The Rise of NUC Technology in Pro AV Installations

In this episode of Pro AV Today, host Ben Thomas interviews John Deatherage, CMO of Simply NUC, about the growing prominence of NUC (Next Unit of Computing) devices in professional AV installations.

Deatherage highlights the advantages of NUCs in the AV industry, such as their compact size, performance capabilities, and customization options. He explains how NUCs are scalable and versatile, making them suitable for various AV applications, from digital signage to conference rooms.

The discussion emphasizes the importance of future-proofing AV installations, with Deatherage noting that NUCs are easily upgradable, allowing integrators to adapt to evolving technologies without replacing the entire system. This flexibility ensures cost-effectiveness and cutting-edge performance in the long term.

Deatherage provides specific use cases where NUCs have made a significant impact, including digital signage, video walls, immersive experiences, and advanced control systems. He highlights NUCs’ role in delivering innovative and immersive audiovisual experiences across different environments.

The conversation concludes with Deatherage discussing the future potential of NUCs in the pro AV industry, particularly in areas like artificial intelligence, machine learning, and edge computing. He envisions NUCs playing a crucial role in creating immersive audiovisual experiences for various applications.

Join host Ben Thomas and John Deatherage as they explore the rise of NUCs in pro AV installations, uncovering their benefits, versatility, and transformative impact in the world of professional audiovisual technology.

Follow us on social media for the latest updates in B2B!

Image

Latest

safer HVAC chemicals
Stronger Training Pipelines and Smarter Social Media Can Help Solve HVAC’s Talent Shortage
June 9, 2026

The skilled trades are at a crossroads. By some industry estimates, for every five experienced technicians retiring, only two new ones are entering the field—highlighting a growing HVAC talent gap. At the same time, buildings are becoming more complex, more connected, and more dependent on high-performance mechanical systems. The stakes are real: without a…

Read More
design
Where Design Meets Durability: Why Commercial Surfaces Must Support Safety, Cleanability, and Long-Term Value
June 8, 2026

When a commercial space fails, it often fails quietly: a lobby floor that becomes slippery when wet, a hotel bathroom that is difficult to clean, a healthcare surface that cannot withstand constant disinfection, or an office finish that looks great until afternoon glare makes the room uncomfortable. These are not purely aesthetic problems; they are…

Read More
creative career
Crafted Journey How To: Building a Creative Career Across Scripts, Stages, and Sound
June 8, 2026

Creative careers rarely move in a straight line, especially for writers working across stage, screen, audio, books, and independent film. Sustaining that kind of life often means finding opportunities wherever they appear, building a strong network, staying open to different formats, and saying yes to collaborations that can lead somewhere unexpected. The stakes are…

Read More
EMR
EMR Strategy, Consulting, and Career Pivots with MedSys Co-Founder Mark Embry
June 8, 2026

Electronic medical records (EMRs) have moved from a back-office upgrade to a frontline determinant of care quality, clinician burnout, and hospital economics. With U.S. hospitals often spending tens to hundreds of millions—sometimes exceeding $100 million—on EMR implementations, the stakes have never been higher for getting both the technology and the human adoption right. As…

Read More