LEDTalk: Great Visual Displays Start with a Purpose for Their Content


Think about the last great visual experience you’ve seen. Can you name the hardware components, the types of light used, or the specifications of the speakers that accompanied this experience you’re thinking of? Probably not because a great experience for a consumer is not about the hardware; it’s about the feeling. On this new episode of LEDTalk, host Tyler Kern sat down with two venerable experts in creating stunning visual experiences– David Venus, Chief Marketing Officer at PixelFLEX and Alberto Scirocco, CEO of LeftChannel.

“Content is not the thing that runs the hardware, content is the whole experience,” Scirocco said. LeftChannel is an Ohio-based motion graphics and animation studio with a focus on creating innovative, brand-centric work across platforms.

“But sometimes we see people who are excited to run into building a visual experience so they rush straight to the solution. They figure, ‘I want to put screens in this space,’ but when they do that they already created a portion of the content,” he said.

That’s why thought has to be put into the content picture as a whole, Venus explained.

“Purpose really starts from the beginning,” Venus said. “What are you trying to accomplish, create, and evoke in this digital experience?”

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!


value through innovation
Enhancing Customer Value Through Innovation: The CONTROLTEK and Davis Bancorp Partnership
December 4, 2023

The collaboration between Davis Bancorp and CONTROLTEK is a shining example of how shared values and commitment can significantly enhance customer interests. This partnership is rooted in a strong foundation of similarities, with both entities being family-owned businesses that prioritize their people, property, and client service quality. CONTROLTEK’s approach is notably innovative and forward-looking. […]

Read More
advancing teaching
Advancing Teaching: Reshaping Education in a Post-Pandemic World
December 4, 2023

What approaches must education take in advancing teaching in a post-pandemic world? How can traditional education reshape itself to include a more dynamic, skills-based learning approach? As educational paradigms shift towards nurturing adaptability and critical thinking, leaders in the field are poised to redefine the learning framework to prepare students for a rapidly evolving […]

Read More
nurses have shaped modern society
Beyond Healthcare, How Nurses Have Shaped Modern Society
December 4, 2023

Nurses Have Shaped Modern Society beyond healthcare to stand as pivotal figures that transcend their traditional roles, influencing the broader spectrum of societal change. Healthcare Rethink, a FinThrive podcast hosted by Brian Urban, welcomes Sarah DiGregorio, Journalist, Author, and Speake,r to discuss her second book, “Taking Care: The Story of Nursing and Its Power […]

Read More