LEDTalk: Great Visual Displays Start with a Purpose for Their Content


Think about the last great visual experience you’ve seen. Can you name the hardware components, the types of light used, or the specifications of the speakers that accompanied this experience you’re thinking of? Probably not because a great experience for a consumer is not about the hardware; it’s about the feeling. On this new episode of LEDTalk, host Tyler Kern sat down with two venerable experts in creating stunning visual experiences– David Venus, Chief Marketing Officer at PixelFLEX and Alberto Scirocco, CEO of LeftChannel.

“Content is not the thing that runs the hardware, content is the whole experience,” Scirocco said. LeftChannel is an Ohio-based motion graphics and animation studio with a focus on creating innovative, brand-centric work across platforms.

“But sometimes we see people who are excited to run into building a visual experience so they rush straight to the solution. They figure, ‘I want to put screens in this space,’ but when they do that they already created a portion of the content,” he said.

That’s why thought has to be put into the content picture as a whole, Venus explained.

“Purpose really starts from the beginning,” Venus said. “What are you trying to accomplish, create, and evoke in this digital experience?”

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!


China Chip Controls manufacturing plant
Biden Nears Win as Japan, Dutch Back China Chip Controls
January 29, 2023

For more on the West’s race to implement China chip controls, read Bloomberg’s explainer on the computer chip “arms race.” (Bloomberg) — Japan and the Netherlands are poised to join the US in limiting China’s access to advanced semiconductor machinery, forging a powerful alliance that will undercut Beijing’s ambitions to build its own domestic […]

Read More
NYSE Mayhem Traced to a Staffer Who Left a Backup System Running
January 28, 2023

(Bloomberg) — More than 700 miles from Wall Street, the New York Stock Exchange’s backup data center on Cermak Road in Chicago is supposed to safeguard US markets, standing by at all hours in case disaster ever strikes the world’s largest venue for trading shares. When markets are closed, it participates in a well-worn routine, […]

Read More
California storms farmers
California Storms Have Farmers Rushing to Avoid Crop Shortfall
January 28, 2023

(Bloomberg) — California farmers are facing costly damages from weeks of severe California storms that may trigger more expensive US fruits and vegetables in a time of massive food inflation. “The numbers are going to be somewhere in the hundreds of millions and perhaps in the billions,” Dave Puglia, head of the trade group Western […]

Read More