LEDTalk: Great Visual Displays Start with a Purpose for Their Content

 

Think about the last great visual experience you’ve seen. Can you name the hardware components, the types of light used, or the specifications of the speakers that accompanied this experience you’re thinking of? Probably not because a great experience for a consumer is not about the hardware; it’s about the feeling. On this new episode of LEDTalk, host Tyler Kern sat down with two venerable experts in creating stunning visual experiences– David Venus, Chief Marketing Officer at PixelFLEX and Alberto Scirocco, CEO of LeftChannel.

“Content is not the thing that runs the hardware, content is the whole experience,” Scirocco said. LeftChannel is an Ohio-based motion graphics and animation studio with a focus on creating innovative, brand-centric work across platforms.

“But sometimes we see people who are excited to run into building a visual experience so they rush straight to the solution. They figure, ‘I want to put screens in this space,’ but when they do that they already created a portion of the content,” he said.

That’s why thought has to be put into the content picture as a whole, Venus explained.

“Purpose really starts from the beginning,” Venus said. “What are you trying to accomplish, create, and evoke in this digital experience?”

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

Material Signs: Introduction to the World of Optics
January 21, 2022
Doctors Scott Carney, chief science and technology officer at Optica, Kate Medicus, CEO at Ruda-Cardinal, and Alexis Vogt, endowed chair and professor of optics at Monroe Community College, joined Host Tyler Read more
What Defines "Success" for Safety Personnel?
What Defines “Success” for Safety Personnel?
January 21, 2022
The Safety Justice League is back and refreshed after a much-needed, restful holiday season. Jason squared (Jason Maldonado and Jason Lucas) joined Host Abby Ferri to dive into what success looks like Read more
Driving Automation: Automating Workflows in the Parcel Post and Distribution Fulfillment Industries
January 21, 2022
  Think back to ten years ago when same-day delivery was a rarity; today, nobody bats an eye at its prevalence. Dan VanderAkker, Vice President of Kasa, joined Host Daniel Litwin to explain how workflow Read more